The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
Chief Marketing Officers: A Study of Their Presence in Firms'Top Management Teams
Abstract
Not all firms choose to have a chief marketing officer (CMO) in their top management teams (TMTs). This research investigates factors associated with this choice and whether CMO presence/absence in the face of these factors affects firm performance. Findings based on a multi-industry sample of 167 firms over a five-year period (2000–2004) show that innovation, differentiation, branding strategy, diversification, TMT functional experience in marketing, and the chief executive officer being an outsider are associated with the likelihood of CMO presence in the TMT. Furthermore, the authors find that CMO presence in the TMT has neither a positive nor a negative impact on firm performance. The authors discuss the implications of these findings for theory and practice.
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Citations
Cites
A Simple Approximation of Tobin's q
Chung, K. H., & Pruitt, S. W. (1994) · Financial Management · doi:10.2307/3665623 · Cited by 2,460
Power in Top Management Teams: Dimensions, Measurement, and Validation
Finkelstein, S. (1992) · Academy of Management Journal · doi:10.5465/256485 · Cited by 2,389
The Financial Information Content of Perceived Quality
Aaker, D. A., & Jacobson, R. (1994) · Journal of Marketing Research · doi:10.2307/3152193 · Cited by 789
Cited by
Understanding the Marketing Department's Influence within the Firm
Verhoef, P. C., & Leeflang, P. S. H. (2009) · Journal of Marketing · doi:10.1509/jmkg.73.2.14 · Cited by 587
Paving the way for “distinguished marketing”
Leeflang, P. (2011) · International Journal of Research in Marketing · doi:10.1016/j.ijresmar.2011.02.004 · Cited by 80
Metadata
- Authors
- Nath, P., & Mahajan, V.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 2008-01
- Volume
- 72
- Issue
- 1
- Pages
- 65-81
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2116291729
- Cited by
- 340
- References
- 3
- FWCI
- 43.47
- Type
- journal article
- Language
- en
- Open access
- closed
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