The DOI matches its Crossref record; 8 of the 8 references it cites were found in a registry or an index.
Thinking inside the Box: Why Consumers Enjoy Constrained Creative Experiences
Abstract
From cooking kits to home improvement shows, consumers are increasingly seeking out products that are designed to help them be creative. In this research, the authors examine why consumers participate in creative activities and under what conditions these experiences are the most enjoyable. A qualitative study explores the diverse motivations for undertaking creative tasks and identifies the role of constraints in such endeavors. Then, the authors conduct two experimental studies to understand the importance of constraints (e.g., instructional guidance, target outcomes) in facilitating a balance between perceived competence and autonomy for consumers involved in a creative task. When consumers engage in creative activities with a sense of both autonomy and competence, they enjoy the experience more. The authors discuss implications for managers and provide opportunities for further research.
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Cites
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How Many Interviews Are Enough?: An Experiment with Data Saturation and Variability
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Grounded theory research: Procedures, canons, and evaluative criteria
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Ludic Agency and Retail Spectacle
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Cited by
Consumers and artificial intelligence: An experiential perspective
Puntoni, S., Reczek, R. W., Giesler, M., & Botti, S. (2021) · Journal of Marketing · doi:10.1177/0022242920953847 · Cited by 1,547
The IKEA effect: When labor leads to love
Norton, M. I., Mochon, D., & Ariely, D. (2012) · Journal of Consumer Psychology · doi:10.1016/j.jcps.2011.08.002 · Cited by 1,049
N. Bolton, R., Gustafsson, A., McColl-Kennedy, J., J. Sirianni, N., & K. Tse, D. (2014) · Journal of Service Management · doi:10.1108/josm-01-2014-0034 · Cited by 312
The consumer production journey: marketing to consumers as co-producers in the sharing economy
Dellaert, B. G. C. (2019) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-018-0607-4 · Cited by 224
Qualitative Marketing Research: The State of Journal Publications
Petrescu, M., & Lauer, B. (2017) · The Qualitative Report · doi:10.46743/2160-3715/2017.2481 · Cited by 30
Metadata
- Authors
- Dahl, D. W., & Moreau, C. P.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 2007-08
- Volume
- 44
- Issue
- 3
- Pages
- 357-369
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2154596473
- Cited by
- 397
- References
- 8
- FWCI
- 10.43
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
