The DOI matches its Crossref record; 50 of the 50 references it cites were found in a registry or an index.
Authenticity is Contagious: Brand Essence and the Original Source of Production
Abstract
It is well established that differences in manufacturing location can affect consumer preferences through lay inferences about production quality. In this article, the authors take a different approach to this topic by demonstrating how beliefs in contagion (the notion that objects may acquire a special aura or “essence” from their past) influence perceptions of authenticity for everyday consumer products and brands. Specifically, they find that due to a belief in contagion, products from a company's original manufacturing location are viewed as containing the essence of the brand. In turn, this belief in transferred essence leads consumers to view products from the original factory as more authentic and valuable than identical products made elsewhere. The authors further reveal that consumers who are higher in sensitivity to contagion are more likely to exhibit this effect and that activating the concept of contagion enhances preferences for products made in the brand's original factory. The authors close by discussing theoretical and practical implications of these findings.
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Cited by
Brand authenticity: An integrative framework and measurement scale
Morhart, F., Malär, L., Guèvremont, A., Girardin, F., & Grohmann, B. (2015) · Journal of Consumer Psychology · doi:10.1016/j.jcps.2014.11.006 · Cited by 1,084
Authenticity in branding – exploring antecedents and consequences of brand authenticity
Fritz, K., Schoenmueller, V., & Bruhn, M. (2017) · European Journal of Marketing · doi:10.1108/ejm-10-2014-0633 · Cited by 486
Lehman, D. W., O’Connor, K., Kovács, B., & Newman, G. E. (2019) · Academy of Management Annals · doi:10.5465/annals.2017.0047 · Cited by 317
Self-citationTourism-based customer engagement: the construct, antecedents, and consequences
Rather, R. A., Hollebeek, L. D., & Islam, J. U. (2019) · The Service Industries Journal · doi:10.1080/02642069.2019.1570154 · Cited by 308
The authentic virtual influencer: Authenticity manifestations in the metaverse
Koles, B., Audrezet, A., Moulard, J. G., Ameen, N., & McKenna, B. (2024) · Journal of Business Research · doi:10.1016/j.jbusres.2023.114325 · Cited by 254
Metadata
- Authors
- Newman, G. E., & Dhar, R.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 2014-06
- Volume
- 51
- Issue
- 3
- Pages
- 371-386
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W1976725612
- Cited by
- 324
- References
- 50
- FWCI
- 40.61
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
