Does “Liking” Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes

Cited by (170)

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6. Customer engagement on Instagram for luxury fashion brands: An empirical comparative analysis
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8. Electronic Word-of-Mouth: A Survey from an Economics Perspective
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9. Do Social Media Likes Affect Food Consumption?
   Maria Mamalikou, Konstantinos Gkatzionis, Μαλαματένια Παναγιώτου · 2024 · Businesses
10. The Persuasive Nature of Web Personalization on Online Users’ Product Perception: A Mental Accounting Perspective
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11. The super user selection for building a sustainable online social network marketing community
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12. The influence of social capital through social media: a study of the creation of value in shopping behaviour
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13. The More They Engage, the More They Consume: A Meta‐Analysis of the Impact of Brand's Owned Social Media User Engagement on Sales
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14. Paralysis by Inertia “Like” Habit in Social Networking Services: Tendency to Answer Loyalty Questions in Marketing Surveys
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15. Exploring the evolution of consumer attitude from followers to brand enthusiasts: an experiential learning perspective on social media
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18. The Influence of Social Media-like Cues on Visual Attention—An Eye-Tracking Study with Food Products
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19. Consumers as Brand Fans: A Systematic Literature Review and Research Agenda Using the TCCM Framework
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20. Social Media and Organizations: An Integrative Review and Future Research Directions
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21. The impact of product evaluation on appreciative engagement in social free sampling: a persuasion knowledge model perspective
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22. The Return on Investment of Professional Social Networks
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23. Introduction to the Journal of Marketing Research Special Section on Field Experiments
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24. Word-of-Mouth in Social Media Advertising: 'Likes' on Facebook Ads
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25. Current Scenario of Social Media Marketing
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26. Predicting livestream shopping success
    Zekun Liu, Weiqing Zhang, Xiao Liu, Eitan Muller, Feiyu Xiong · 2025 · International Journal of Research in Marketing
27. Do social media fans walk their talk? The impact of advocacy and criticism on own purchasing
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28. Use of Social Media by Apparel Brands in India
    Sai Hemanth Kumar Nallapaneni, Shekar Babu · 2018 · International Conference on Advances in Computing, Communications and Informatics (ICACCI)
29. The Role of Satisfaction in Mediating Trust, Commitment and Loyalty in family Takaful
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30. The Influence of SNS Majority Users
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31. Most Read Versus Most Shared: How Less (vs. More) Social Popularity Labels Influence News Media Consumption
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32. Impact of original versus reposted social endorsements on content consumption: The moderating role of Endorsers’ network characteristics
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33. The double-edged sword of incentivized referral: How invitation mechanisms undermine engagement in PDT-OBCs
    Hongde Liu, Taiming Wang, Yue Xiao, Gaojie Pan · 2025 · Journal of Retailing and Consumer Services
34. Marketing 4.0
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35. TWITTER AS A TOOL TO MONITOR ATTITUDES: THE STRATEGIC USAGE OF SOCIAL MEDIA
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36. Individuals’ Motivations and Engagement With Paralympic Content on Social Media: A Longitudinal Analysis Across Six Summer and Winter Games
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37. CONSUMERS' RESPONSES TO ADS ON SOCIAL NETWORKING SITES: A SYSTEMATIC LITERATURE REVIEW (SLR)
    Hossam Deraz · 2019 · IADIS International Conference on e-Society (ES)
38. Social Media Engagement and Performance of E-Tailers: An Empirical Study
    Fei Ren, Yong Tan, Fei Wan · 2017 · SSRN Electronic Journal
39. Do ‘Likes’ in a Brand Community Make You Buy Less?
    Chen Liang, Ji Wu, Xinxin Li · 2022 · SSRN Electronic Journal
40. My Friend, the Content Creator: Consequences of Parasocial Relationships for Engagement in Emerging Social Media
    Johann N. Giertz · 2022
41. Building a Blog/Building a Brand: Public Relations Campaign for "Goodwill Hunting" Fashion Blog
    Yanik Gene Flowers · 2018 · The Keep (Eastern Illinois University)
42. Contemporary Issues and Challenges in Marketing Environment Worldwide
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43. Essays on Enhancing Consumer Welfare
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44. An Examination of Indicators Regarding Student Choice in Social Media Marketing and Platforms of Higher Education Institutions in Missouri
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45. The Infamous “Like” Feature
    Helmi Issa, Rachid Jabbouri · 2022 · International Journal of Technology and Human Interaction
46. IS WECHAT SOCIAL TECHNOLOGY FITTING TO A WECHAT BRAND GROUP?
    2019 · Issues in Information Systems
47. Social Media Advertising and Consumer Purchase: A Literature Review
    Tianxi Gao · 2022 · Lecture notes in computer science
48. Examining the Impact of Value-Driven Social Media Content Strategies and Product Type on Social Media Behavioural Engagement: Evidence from Nigeria
    Ernest Emeka Izogo, Austin Chinonso Eze, Mercy Mpinganjira · 2022 · Palgrave studies of marketing in emerging economies
49. O valor de um país na internet: uma proposta de modelo para construção do country brand equity nas redes sociais digitais
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50. Investigating the Drivers to Covert Social Media Members to Customers
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51. Theoretical Investigations on Existing Approaches to Marketing Effectiveness Evaluation
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55. Resources integrators in social media: an analysis of value cocreation
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56. Which Ideas to Endorse? How Users’ Idea Framing Biases Moderators’ Endorsements in Online User Innovation Communities
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57. Artificial Intelligence-Powered Sentiment Analysis Tool to Assess the Popularity of Political Leaders in Informal Communities
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58. What is a Click Worth? Correlation or Causality
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59. Hashtag and Marketing Campaign on Twitter: From the Spectrum of Smartphone Industry Perspective
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60. Deciphering the matching effects: a novel analysis of the interplay between user engagement and post content in determining the sales
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61. Algorithms vs. Peers in Shaping Engagement with Novel Information
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62. A Lexicon-Based Approach for Identifying Influential Individuals Within Social Networks
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64. Mitigating Advertising Intrusiveness on Social Media platforms The Role of Heterogeneous Social Cues, Mechanisms, and Boundary Conditions
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65. Social commerce model for business outcomes: Validated structure–conduct–outcome framework using mixed methods design
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66. Social Media Engagement and Consumer Patronage: The Moderating Role of Business Operation and Competition Intensity
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67. When are reposts effective? Exploring the effects of OSM user engagement and post types on sales
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68. An investigation of marketing communication facilitated by social media platforms
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69. When ads look worth keeping: Screenshotable design increases ad saving and Facebook ad liking
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70. The Age‐Fit Hypothesis: Celebrity Age, Content Type, and Consumer Engagement on Social Media
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