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Ecosystem Advantage: How to Successfully Harness the Power of Partners

Open access
Williamson, Peter James, De Meyer, Arnoud·2012·California Management Review

Abstract

Changes in the global environment are generating opportunities for companies to build advantage by creating loosely coupled networks or ecosystems. Ecosystems are larger, more diverse, and more fluid than a traditional set of bilateral partnerships or complementors. By leveraging ecosystems, companies can deliver complex solutions while maintaining corporate focus. This article describes six keys to unlock ecosystem advantage: pinpointing where value is created, defining an architecture of differentiated partner roles, stimulating complementary partner investments, reducing the transaction costs, facilitating joint learning across the network, and engineering effective ways to capture profit.

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Metadata

Authors
Williamson, P. J., & De Meyer, A.
Venue
California Management Review
Published
2012-10
Volume
55
Issue
1
Pages
24-46
ISSN
  • 0008-1256 (ISSN-L)
  • 2162-8564
OpenAlex
W50131900
Cited by
390
References
0
FWCI
38.26
Type
journal article
Language
en
Open access
green

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CoChat. (2026). Citation check: Ecosystem Advantage: How to Successfully Harness the Power of Partners. https://app.cochat.ai/papers/10.1525/cmr.2012.55.1.24
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Williamson, P. J., & De Meyer, A. (2012). Ecosystem Advantage: How to Successfully Harness the Power of Partners. California Management Review. https://doi.org/10.1525/cmr.2012.55.1.24

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.