Maneuvering in Poor Visibility: How Firms Play the Ecosystem Game when Uncertainty is High
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Innovation ecosystems are increasingly regarded as important vehicles to create and capture value from complex value propositions. While current literature assumes these value propositions can be known ex ante and an appropriate ecosystem design derived from them, we focus on generative technological innovations that enable an unbounded range of potential value propositions, hence offering no clear guidance to firms. To illustrate our arguments, we inductively study two organizations, each attempting to create two novel ecosystems around new technological enablers deep in their industry architecture. We highlight how ecosystem creation in such conditions is a systemic process driven by coupled feedback loops, which organizations must try to control dynamically: firms first make the switch to creating the ecosystem, following an external pull to narrow down the range of potential applications; then need to learn to keep up with ecosystem dynamics by roadmapping and preempting, while simultaneously enacting resonance. Dynamic control further entails counteracting the drifting away of the nascent ecosystem from the firm’s idea of future value creation and the sliding of its intended control points for value capture. Our findings shed new light on strategy and control in emerging ecosystems, and provide guidance to managers on playing the ecosystem game.
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In many cases, complementors lack a solid information base, which makes it more difficult to evaluate collaborations with potential ecosystems.
“In many cases, complementors lack a solid information base, which makes it more difficult to evaluate collaborations with potential ecosystems (Dattée et al., 2018).”
From Digital platform ecosystems in flux: From proprietary digital platforms to wide-spanning ecosystems (2023) · cites this paper as Dattée et al., 2018
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- Authors
- Dattée, B., Alexy, O., & Autio, E.
- Affiliations
- Emlyon Business School
- Technical University of Munich (DE)
- Tilburg University (NL)
- Venue
- Academy of Management Journal
- Publisher
- Academy of Management
- Published
- 2018-04
- Volume
- 61
- Issue
- 2
- Pages
- 466-498
- ISSN
- 0001-4273 (ISSN-L)
- 1948-0989
- OpenAlex
- W2613702260
- Cited by
- 567
- References
- 96
- Citations by year
- 2026: 63 · 2025: 78 · 2024: 76 · 2023: 105 · 2022: 81 · 2021: 79 · 2020: 46 · 2019: 24 · 2018: 12 · 2017: 3
- FWCI
- 46.08
- Type
- journal article
- Language
- en
- Open access
- green
- hal.science
- Licence
- other-oa
- Locations
- Academy of Management Journal (publishedVersion)
- Research portal (Tilburg University) (publishedVersion)
- Data Archiving and Networked Services (DANS) (submittedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- HAL (submittedVersion, other-oa)
- HAL (submittedVersion)
- mediaTUM (Technical University of Munich) (submittedVersion)
- Spiral (Imperial College London) (submittedVersion)
- Funders
- Engineering and Physical Sciences Research Council (GR/R95371/01)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Digital Platforms and Economics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Innovation and Knowledge Management
- Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategy and Innovation
- Keywords
- innovation ecosystems, value proposition, uncertainty, dynamic control, roadmapping, preemptive strategy, resonance, value capture, ecosystem design
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