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Adapting to Fast-Changing Markets and Technologies
Abstract
The dynamic capabilities framework identifies three components as critical for successful organizational adaptation: sensing, seizing and transforming. By contrasting two distinct business cases, a long-term biofuel investment by DuPont and Novartis's rapid deployment of digital technologies in marketing, this article assesses the managerial implications of each of these components. It develops an embryonic contingency model that illustrates why the relative importance of dynamic capabilities varies across firms. The article also highlights the critical role played by strategic leaders, who must selectively adapt and refine dynamic capabilities and also serve as a last line of defense in times of rapid change.
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Citations
Cited by
Schilke, O., Hu, S., & Helfat, C. E. (2018) · Academy of Management Annals · doi:10.5465/annals.2016.0014 · Cited by 1,226
Identifying Digital Transformation Paths in the Business Model of SMEs during the COVID-19 Pandemic
Priyono, A., Moin, A., & Putri, V. N. A. O. (2020) · Journal of Open Innovation: Technology, Market, and Complexity · doi:10.3390/joitmc6040104 · Cited by 702
Drydakis, N. (2022) · Information Systems Frontiers · doi:10.1007/s10796-022-10249-6 · Cited by 180
Kulichyova, A., Kazantsev, N., White, L., & Islam, N. (2025) · International Journal of Management Reviews · doi:10.1111/ijmr.12395 · Cited by 38
Majeed, M., Tijani, A., Ofori, K. S., Abubakari, A., & Ampong, G. O. A. (2025) · Cogent Social Sciences · doi:10.1080/23311886.2025.2457230 · Cited by 3
Metadata
- Authors
- Day, G. S., & Schoemaker, P. J. H.
- Venue
- California Management Review
- Publisher
- SAGE Publications
- Published
- 2016-08
- Volume
- 58
- Issue
- 4
- Pages
- 59-77
- ISSN
- 0008-1256 (ISSN-L)
- 2162-8564
- OpenAlex
- W2486660810
- Cited by
- 293
- References
- 0
- FWCI
- 36.03
- Type
- journal article
- Language
- en
- Open access
- closed
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- Day, G. S., & Schoemaker, P. J. H. (2016). Adapting to Fast-Changing Markets and Technologies. California Management Review. https://doi.org/10.1525/cmr.2016.58.4.59
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
