The DOI matches its Crossref record; 8 of the 8 references it cites were found in a registry or an index.
Exposure to Electronic Cigarette Television Advertisements Among Youth and Young Adults
Abstract
BACKGROUND AND OBJECTIVE: Currently, the US Food and Drug Administration does not regulate electronic cigarette (e-cigarette) marketing unless it is advertised as a smoking cessation aid. To date, the extent to which youth and young adults are exposed to e-cigarette television advertisements is unknown. The objective of this study was to analyze trends in youth and young adult exposure to e-cigarette television advertisements in the United States. METHODS: Nielsen data on television household audiences’ exposure to e-cigarette advertising across US markets were examined by calendar quarter, year, and sponsor. RESULTS: Youth exposure to television e-cigarette advertisements, measured by target rating points, increased 256% from 2011 to 2013. Young adult exposure increased 321% over the same period. More than 76% of all youth e-cigarette advertising exposure occurred on cable networks and was driven primarily by an advertising campaign for 1 e-cigarette brand. CONCLUSIONS: E-cigarette companies currently advertise their products to a broad audience that includes 24 million youth. The dramatic increase in youth and young adult television exposure between 2011 and 2013 was driven primarily by a large advertising campaign on national cable networks. In the absence of evidence-based public health messaging, the current e-cigarette television advertising may be promoting beliefs and behaviors that pose harm to the public health. If current trends in e-cigarette television advertising continue, awareness and use of e-cigarettes are likely to increase among youth and young adults.
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Overview of Electronic Nicotine Delivery Systems: A Systematic Review
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Metadata
- Authors
- Duke, J. C., Lee, Y. O., Kim, A. E., Watson, K. A., Arnold, K. Y., Nonnemaker, J. M., & Porter, L.
- Venue
- Pediatrics
- Publisher
- American Academy of Pediatrics (AAP)
- Published
- 2014-07-01
- Volume
- 134
- Issue
- 1
- Pages
- e29-e36
- ISSN
- 0031-4005 (ISSN-L)
- 1098-4275
- OpenAlex
- W2102285432
- Cited by
- 282
- References
- 8
- FWCI
- 31.49
- Type
- journal article
- Language
- en
- Open access
- closed
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- Duke, J. C., Lee, Y. O., Kim, A. E., Watson, K. A., Arnold, K. Y., Nonnemaker, J. M., & Porter, L. (2014). Exposure to Electronic Cigarette Television Advertisements Among Youth and Young Adults. Pediatrics. https://doi.org/10.1542/peds.2014-0269
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