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Where All My Bad Girls at?’: Cosmopolitan Femininity through Racialised Appropriations in K-Pop
Abstract
This article examines the polyvalence of racial(ised) representations in K-pop performances. The analysis of K-pop star CL’s (2013) song and video ‘Nappeun gijibae’ (‘The bad girl’) demonstrates how the artist projects an assertive femininity by embodying and localising the Bad Bitch: a sexually agentive figure of womanhood from US hip hop. CL’s use of African American English and conventionalised hip hop tropes helps resignify gijibae, a pejorative Korean term for women. By shifting between decontextualised styles invoking a different time and place, CL is able to build a kind of chronotopic capital that transforms fragmented styles into an empowered cosmopolitan femininity. However, although CL’s performance challenges Korean gendered norms in its use of local linguistic resources, her selective appropriations of US Black and Chicanx cultural signifiers reproduce narrow images of racialised femininities and reify a hierarchy of valuation along lines of gender and race.
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“International K-pop fans reflected on what it meant to enjoy the diversity of cultural styles in K-pop's music, choreography, and fashion concepts (e.g., hip hop, R&B, dreadlocks) that originate from historically marginalized cultures (Garza 2021).”
From Between Cultural Appreciation and Cultural Appropriation: Self-Authorizing the Consumption of Cultural Difference (2024) · cites this paper as Garza 2021
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Genre, Intertextuality, and Social Power
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Cruz, A. G. B., Seo, Y., & Scaraboto, D. (2024) · Journal of Consumer Research · doi:10.1093/jcr/ucad022 · Cited by 77
“International K-pop fans reflected on what it meant to enjoy the diversity of cultural styles in K-pop’s music, choreography, and fashion concepts (e.g., hip hop, R&B, dreadlocks) that originate from historically marginalized cultures (Garza 2021).”
Background
Metadata
- Authors
- Garza, J. Y.
- Affiliations
- University of California, Santa Barbara (US)
- Corresponding author
- Garza, Joyhanna Yoo
- ORCID
- Garza, Joyhanna Yoo
- Venue
- Gender and Language
- Published
- 2021-03-25
- Volume
- 15
- Issue
- 1
- Pages
- 11-41
- ISSN
- 1747-6321 (ISSN-L)
- 1747-633X
- OpenAlex
- W3138563458
- Cited by
- 17
- References
- 1
- Citations by year
- 2026: 4 · 2024: 6 · 2023: 4 · 2022: 1 · 2021: 2
- FWCI
- 17.77
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Gender and Language (publishedVersion)
- Topics
- Social Sciences › Cultural Studies › Asian Culture and Media Studies
- Social Sciences › Gender Studies › Gender, Feminism, and Media
- Social Sciences › Cultural Studies › Cultural Identity and Representation
- Keywords
- K-pop, African American English, hip hop, cultural appropriation
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