The DOI matches its Crossref record; 28 of the 31 references it cites were found in a registry or an index.
Factors affecting shopping cart abandonment: pre-decisional conflict as a mediator.
Open accessAbstract
Purpose -This paper aims to investigate the relationship between research purpose, entertainment purpose, perceived cost, perceived risk, transaction inconvenience and shopping cart abandonment, and test whether it is mediated by pre-decisional conflict or not.Methodology -Data of 275 respondents were collected through an online self-administered questionnaire.The respondents consisted of consumers who abandoned a shopping cart at least once in their lives.Simple linear regression analysis and multiple linear regression analysis were applied following mediation paths to test the hypothesis.Findings-The results indicate that there is a significant relationship between research purpose, entertainment purpose, perceived cost, perceived risk, transaction inconvenience and shopping cart abandonment.This relationship is partially mediated with pre-decisional conflict.Conclusion-The findings offer scholars a recognition of consumer motivations for shopping cart abandonment.For retailers, they provide an understanding to prevent shopping cart abandonment which means the loss of potential gain.In consumer behavior research field, this paper fills the gap by testing pre-decisional conflict which is served as a counterpart of post-purchase cognitive dissonance.
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“hesitation is a key factor in predicting online shopping cart abandonment, particularly at the final payment stage where security fears or fear of regret may lead to reconsideration of the purchase (Cho et al., 2006; Erdil, 2018).”
From Motivational and Affective Factors Underlying Consumer Dropout and Transactional Success in eCommerce: An Overview (2020) · cites this paper as Erdil, 2018
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“consumers who browsed for entertainment tended not to use the cart (see also Erdil, 2018).”
From Motivational and Affective Factors Underlying Consumer Dropout and Transactional Success in eCommerce: An Overview (2020) · cites this paper as Erdil, 2018
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“All these emotions can result in consumers’ hesitation to continue with shopping process and has sometimes be described as (pre-) decisional conflict (Erdil, 2018; Huang et al., 2018).”
From Motivational and Affective Factors Underlying Consumer Dropout and Transactional Success in eCommerce: An Overview (2020) · cites this paper as Erdil, 2018
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Citations
Cites
A Theory of Cognitive Dissonance
Festinger, L. (1957) · doi:10.1515/9781503620766 · Cited by 24,241
Valente, T. W. (2003) · Genetics in Medicine · doi:10.1097/01.gim.0000061743.67794.c4 · Cited by 20,559
A Theory of Cognitive Dissonance
Morvan, C., & O’Connor, A. (2017) · Macat Library eBooks · doi:10.4324/9781912282432 · Cited by 18,284 · cited 1×
“In case the result is negative or zero, the consumer is not likely to go through with the purchase (Festinger, 1962).”
BackgroundMathwick, C., Malhotra, N. K., & Rigdon, E. E. (2001) · Journal of Retailing · doi:10.1016/s0022-4359(00)00045-2 · Cited by 2,304
Consumer Perceptions of Privacy and Security Risks for Online Shopping
Miyazaki, A. D., & FERNANDEZ, A. (2001) · Journal of Consumer Affairs · doi:10.1111/j.1745-6606.2001.tb00101.x · Cited by 1,207 · cited 3×
“Among them, privacy and security of personal and financial information are the major concerns of online shoppers (Myazaki and Fernandez 2001; Park, Lennon and Stoel, 2005, Zhou, Dai and Zhang, 2007).”
BackgroundInfluentialShopping online for freedom, control, and fun.
Wolfinbarger, M., & Gilly, M. C. (2001) · California Management Review · doi:10.2307/41166074 · Cited by 1,150 · cited 1×
“…buy their desired items or they do not have a real intention to buy the product at that time, therefore, when they place items in their shopping cart, they feel themselves as if they bought the items (Close and Kukar-Kinney, 2010); Mathwicki Malhotra and Rigdon, 2001; Wolfinbarger and Gilly, 2001).”
BackgroundA theory of cognitive dissonance
Eysenck, H. J. (1963) · Journal of Psychosomatic Research · doi:10.1016/0022-3999(63)90061-8 · Cited by 1,133
On risk, convenience, and Internet shopping behavior
Bhatnagar, A., Misra, S., & Rao, H. R. (2000) · Communications of the ACM · doi:10.1145/353360.353371 · Cited by 1,089
Cross-category effects of induced arousal and pleasure on the internet shopping experience
Menon, S., & Kahn, B. E. (2002) · Journal of Retailing · doi:10.1016/s0022-4359(01)00064-1 · Cited by 698 · cited 1×
“This stimulation and entertainment can enhance marketing effectiveness even prior to any cart use (Menon and Kahn, 2002).”
BackgroundWu, L., Chen, K.-Y., Chen, P.-Y., & Cheng, S. (2012) · Journal of Business Research · doi:10.1016/j.jbusres.2012.09.007 · Cited by 525
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Cited by
Sorted by citations
Zhao, H., Wang, X., & Jiang, L. (2021) · Journal of Business Research · doi:10.1016/j.jbusres.2020.10.067 · Cited by 52
Bell, L., McCloy, R., Butler, L., & Vogt, J. (2020) · Frontiers in Psychology · doi:10.3389/fpsyg.2020.01546 · Cited by 43
Jiang, D., Zhang, G., & Wang, L. (2021) · Journal of Theoretical and Applied Electronic Commerce Research · doi:10.3390/jtaer16060111 · Cited by 40
“At the same time, people have invested energy, time, and attention in the context of online shopping [62], adding products to the shopping cart, creating a connection between the product and the self [63], which may arouse psychological ownership of consumers [7].”
BackgroundLi, C., Chen, J. E., Peng, S., Huang, J., & Sha, X. (2024) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2024.103738 · Cited by 26
Mazhar, R., Qayyum, A., & Jamil, R. A. (2023) · Management Research Review · doi:10.1108/mrr-02-2022-0099 · Cited by 12
Metadata
- Authors
- Erdil, M.
- Affiliations
- İstanbul Nişantaşı Üniversitesi (TR)
- Corresponding author
- Erdil, Melek
- Venue
- Pressacademia
- Publisher
- Pressacademia
- Published
- 2018-06-30
- Volume
- 5
- Issue
- 2
- Pages
- 140-152
- ISSN
- 2146-7943 (ISSN-L)
- OpenAlex
- W2883620821
- Semantic Scholar
- 11b177211903b0bcb573a9e54a422f13fa8be984
- Cited by
- 26
- References
- 31
- Citations by year
- 2026: 4 · 2025: 4 · 2024: 5 · 2023: 3 · 2022: 4 · 2021: 3 · 2020: 2 · 2018: 1
- FWCI
- 2.69
- Type
- journal article
- Language
- en
- Open access
- diamond
- doi.org
- Locations
- Pressacademia (publishedVersion)
- DergiPark (Istanbul University) (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Retail Behavior Studies
- Keywords
- shopping cart abandonment, perceived cost, risk perception, purpose of research, consumer motivation, online shopping
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