Aceptación del e-commerce en Colombia: un estudio para la ciudad de Medellín
Open accessAbstract
El e-Commerce es un fenómeno creciente en Latinoamérica y Colombia por lo que el estudio de su aceptación tecnológica es de alta importancia académica y empresarial. El objetivo de este artículo es identificar los antecedentes de la intención de uso de e-Commerce en Colombia. El Modelo de Aceptación Tecnológica (TAM), es complementado en este estudio con los constructos de Confianza y Seguridad Percibida para proponer un modelo ajustado al caso colombiano. Dicho modelo es contrastado empíricamente con una muestra de consumidores de la ciudad de Medellín. Se evidencia la importancia de la confianza y la utilidad percibida como antecedentes directos de la intención de uso del e-Commerce. Los resultados llenan vacíos existentes en la literatura sobre el e-Commerce en Colombia y permiten identificar implicaciones empresariales relevantes para el desarrollo de actividades comerciales a través de la Internet
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Colombians may fear that their financial information, bank accounts and balances could be vulnerable to hacking or theft.
“Colombians may fear that their financial information, bank accounts and balances could be vulnerable to hacking or theft.”
From E-banking in Colombia: factors favouring its acceptance, online trust and government support (2018) · cites this paper as Tavera-Mesías, Sánchez-Giraldo, & Ballesteros-Díaz, 2011
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E-banking in Colombia: factors favouring its acceptance, online trust and government support
Sánchez-Torres, J. A., Canada, F.-J. A., Sandoval, A. V., & Alzate, J.-A. S. (2018) · International Journal of Bank Marketing · doi:10.1108/ijbm-10-2016-0145 · Cited by 109 · see citing works
- Authors
- Tavera Mesías, J. F., Sánchez Giraldo, J. C., & Ballesteros Díaz, B.
- Venue
- Revista Facultad de Ciencias Económicas
- Publisher
- Universidad Militar Nueva Granada
- Published
- 2011-06-30
- Volume
- 19
- Issue
- 2
- Pages
- 9-23
- ISSN
- 0121-6805 (ISSN-L)
- 1909-7719
- OpenAlex
- W2167167062
- Cited by
- 29
- References
- 8
- Citations by year
- 2024: 1 · 2023: 5 · 2022: 2 · 2021: 4 · 2020: 1 · 2019: 4 · 2018: 2 · 2017: 6 · 2016: 3 · 2014: 1
- FWCI
- 0.76
- Type
- journal article
- Language
- es
- Open access
- diamond
- doi.org
- Licence
- Locations
- Revista Facultad de Ciencias Económicas (publishedVersion, cc-by-nc-nd)
- RePEc: Research Papers in Economics (submittedVersion)
- Aaltodoc (Aalto University) (submittedVersion, cc-by-nc-nd)
- Dialnet (Universidad de la Rioja) (submittedVersion)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion)
- Redalyc (Universidad Autónoma del Estado de México) (submittedVersion)
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
- Health Sciences › Health Professions › Health Information Management › Health, Technology, Consumer Behavior
- Keywords
- e-commerce adoption, technology acceptance model, perceived trust, perceived security, perceived usefulness, consumer behavior, Medellín, Colombian consumers
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