Answer Bubbles: Information Exposure in AI-Mediated Search
Open accessAbstract
Generative search systems are increasingly replacing link-based retrieval with AI-generated summaries, yet little is known about how these systems differ in sources, language, and fidelity to cited material.We examine responses to 11,000 real search queries across five systemsvanilla GPT, Search GPT, Perplexity Search with Grok, Google AI Overviews, and traditional Google Search-at three levels: source diversity, linguistic characterization of the generated summary, and source-summary fidelity.We find that generative search systems exhibit significant source-selection biases in their citations, favoring certain sources over others.Incorporating search also selectively attenuates epistemic markers, reducing hedging by up to 60% while preserving confidence language in the AI-generated summaries.At the same time, AI summaries further compound the citation biases: Wikipedia and longer sources are disproportionately overrepresented, whereas cited social media content and negatively framed sources are substantially underrepresented.Our findings highlight the potential for answer bubbles, in which identical queries yield structurally different information realities across systems, with implications for user trust, source visibility, and the transparency of AI-mediated information access. 1
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Audits report that AI answers draw on fewer, more central sources and produce engine-specific answer bubbles.
“audits report that AI answers draw on fewer, more central sources [1] and produce engine-specific answer bubbles [10]”
From The New Shape of Search: How Conversational AI Recomposes Information Seeking (2026) · cites this paper as [10]
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- Authors
- Huang, M., Goyal, A., Saha, K., & Chandrasekharan, E.
- Affiliations
- University of Illinois Urbana-Champaign (US)
- Venue
- Findings of the Association for Computational Linguistics: EMNLP 2026
- Published
- 2026
- Pages
- 147-162
- OpenAlex
- W7138934733
- Cited by
- 3
- References
- 0
- Citations by year
- 2026: 3
- FWCI
- 17.44
- Type
- conference paper
- Language
- en
- Open access
- bronze
- doi.org
- Locations
- Findings of the Association for Computational Linguistics: EMNLP (Findings of EMNLP) (publishedVersion)
- arXiv (Cornell University) (submittedVersion, cc-by)
- arXiv (Cornell University) (cc-by)
- Funders
- National Science Foundation (2137603, 2138259, 2138296, 2138307, 2138286)
- Office of Advanced Cyberinfrastructure (#2138286, #2138296, 2138259, #2138307, 2137603)
- Topics
- Physical Sciences › Computer Science › Information Systems › Information Retrieval and Search Behavior
- Social Sciences › Safety Research › Ethics and Social Impacts of AI
- Social Sciences › Sociology and Political Science › Misinformation and Its Impacts
- Keywords
- generative search, citation bias, source diversity, epistemic markers, hedging, AI-generated summaries, information exposure
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