Cited by 85Topic ModelingNatural Language Processing TechniquesSpeech and dialogue systems

When "a helpful assistant" is not really helpful: Personas in system prompts do not improve performances of large language models

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Zheng, Mingqian, Pei, Jiaxin, Logeswaran, Lajanugen, Lee, Moontae, Jurgens, David·2024·Findings of the Association for Computational Linguistics: EMNLP 2024

Abstract

Prompting serves as the major way humans interact with Large Language Models (LLM).Commercial AI systems commonly define the role of the LLM in system prompts.For example, ChatGPT uses "You are a helpful assistant" as part of its default system prompt.Despite current practices of adding personas to system prompts, it remains unclear how different personas affect a model's performance on objective tasks.In this study, we present a systematic evaluation of personas in system prompts.We curate a list of 162 roles covering 6 types of interpersonal relationships and 8 domains of expertise.Through extensive analysis of 4 popular families of LLMs and 2,410 factual questions, we demonstrate that adding personas in system prompts does not improve model performance across a range of questions compared to the control setting where no persona is added.Nevertheless, further analysis suggests that the gender, type, and domain of the persona can all influence the resulting prediction accuracies.We further experimented with a list of persona search strategies and found that, while aggregating results from the best persona for each question significantly improves prediction accuracy, automatically identifying the best persona is challenging, with predictions often performing no better than random selection.Overall, our findings suggest that while adding a persona may lead to performance gains in certain settings, the effect of each persona can be largely random.Code and data are available at https://github.com/Jiaxin-Pei/ Prompting-with-Social-Roles.

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  • Prior evidence suggests limited impact of persona ablation on task performance in similar setups.

    “A dedicated persona ablation was omitted due to significant computational cost and prior evidence suggesting limited impact on task performance in similar setups (Zheng et al., 2024).”

    From Voting or Consensus? Decision-Making in Multi-Agent Debate (2025) · cites this paper as Zheng et al., 2024

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Research works printed but not linked: 5

  1. Orianna Demasi, Yu Li, and Zhou Yu. 2020. A multi- persona chatbot for hotline counselor training. In Findings of the Association for Computational Lin- guistics: EMNLP 2020, pages 3623-3636.
  2. Erving Goffman. 2016. The presentation of self in everyday life. In Social Theory Re-Wired, pages 482- 493. Routledge.
  3. Dan Hendrycks, Collin Burns, Steven Basart, Andy Zou, Mantas Mazeika, Dawn Song, and Jacob Stein- hardt. 2021. Measuring massive multitask language understanding. Proceedings of the International Con- ference on Learning Representations (ICLR).
  4. Risto Miikkulainen. 2007. Creating intelligent agents in games. In Frontiers of engineering: Reports on leading-edge engineering from the 2006 symposium, page 15. National Academies Press.
  5. Wenhui Wang, Furu Wei, Li Dong, Hangbo Bao, Nan Yang, and Ming Zhou. 2020. Minilm: Deep self- attention distillation for task-agnostic compression of pre-trained transformers. Advances in Neural In- formation Processing Systems, 33:5776-5788.

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Authors
Zheng, M., Pei, J., Logeswaran, L., Lee, M., & Jurgens, D.
Affiliations
  • Stanford University (US)
  • Carnegie Mellon University (US)
  • University of Illinois Chicago (US)
  • University of Michigan (US)
Venue
Findings of the Association for Computational Linguistics: EMNLP 2024
Published
2024
Pages
15126-15154
OpenAlex
W4404792888
Cited by
82
References
0
Citations by year
2026: 48 · 2025: 33 · 2024: 1
FWCI
24.24
Type
conference paper
Language
en
Open access
Licence
cc-by
Locations
  • Findings of the Association for Computational Linguistics: EMNLP (Findings of EMNLP) (publishedVersion, cc-by)
  • arXiv (Cornell University) (submittedVersion, cc-by)
  • arXiv (Cornell University) (cc-by)
Funders
National Science Foundation (2143529)
Topics
  • Physical Sciences › Computer Science › Artificial Intelligence › Topic Modeling
  • Physical Sciences › Computer Science › Artificial Intelligence › Natural Language Processing Techniques
  • Physical Sciences › Computer Science › Artificial Intelligence › Speech and dialogue systems
Keywords
system prompts, personas, large language models, prompting, role-based prompting, factual question answering, interpersonal relationships, ChatGPT

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