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Two Tales of Persona in LLMs: A Survey of Role-Playing and Personalization
Open accessAbstract
The concept of persona, originally adopted in dialogue literature, has re-surged as a promising framework for tailoring large language models (LLMs) to specific context (e.g., personalized search, LLM-as-a-judge).However, the growing research on leveraging persona in LLMs is relatively disorganized and lacks a systematic taxonomy.To close the gap, we present a comprehensive survey to categorize the current state of the field.We identify two lines of research, namely (1) LLM Role-Playing, where personas are assigned to LLMs, and (2) LLM Personalization, where LLMs take care of user personas.Additionally, we introduce existing methods for LLM personality evaluation.To the best of our knowledge, we present the first survey for role-playing and personalization in LLMs under the unified view of persona.We continuously maintain a paper collection to foster future endeavors.1 * Equal contribution. 1 https://github.com/MiuLab/PersonaLLM-Survey
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“However, collecting substantial annotations for training a personalized system for long-term use is hard (Tseng et al., 2024).”
From In Prospect and Retrospect: Reflective Memory Management for Long-term Personalized Dialogue Agents (2025) · cites this paper as Tseng et al., 2024
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“yet their inherent statelessness poses a significant challenge for maintaining coherent, personalized conversations over time (Chen et al., 2024; Li et al., 2024b; Tseng et al., 2024)”
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Meta-evaluating the Effects of Social Preferences on NPC-evaluators in an Energy Community Game
Isaza-Giraldo, A., Bala, P., Jiskrová, A., Sachser, L., Campos, P., & Pereira, L. (2025) · CHI Conference Extended Abstracts on Human Factors in Computing Systems (CHI EA) · doi:10.1145/3706599.3720218 · Cited by 1
WITHDRAWNPreprint
(2024) · doi:10.31234/osf.io/gu9yq · Cited by 1
Personalizing Language Models for Generative TargetingPreprint
Yin, M., Gao, R., & Cong, Z. (2025) · SSRN Electronic Journal · doi:10.2139/ssrn.5329729 · Cited by 1
CLDassist: LLM-assisted CLD constructionPreprint
Waaijers, M., Rosenbusch, H., Lissa, C. J. V., Roefs, A., & Borsboom, D. (2025) · doi:10.31234/osf.io/gu9yq_v2 · Cited by 1
Harada, Y. (2026) · Qeios · doi:10.32388/be0zbc.3 · Cited by 1
In Prospect and Retrospect: Reflective Memory Management for Long-term Personalized Dialogue Agents
Tan, Z., Yan, J., Hsu, I.-H., Han, R., Wang, Z., Le, L. T., Song, Y., Chen, Y., Palangi, H., Lee, G., et al. (2025) · arXiv · Cited by 54
Self-citationCaring Without Feeling: Affective Dynamics as the Control Layer of Human-AI Agent Collaboration
Xu, J., Wu, X., Zhang, Z., Xu, Y., Yang, Y., Zhu, J., Xiao, L., Wu, W., & He, L. (2026) · arXiv · doi:10.48550/arxiv.2606.18259
Evaluation of character creation of large language models
Wang, Y., An, Y., Zhou, Y., Yao, C., Sun, X., & Sun, W. (2025) · Advances in Engineering Innovation · doi:10.54254/2977-3903/2025.20514
Plate, D. (2025) · International Journal of Emerging and Disruptive Innovation in Education VISIONARIUM · doi:10.62608/2831-3550.1033
Visionarium, July 2025, Full Issue
(2025) · International Journal of Emerging and Disruptive Innovation in Education VISIONARIUM · doi:10.62608/2831-3550.1035
Jang, D., Ahn, Y., & Shin, H. (2025) · Findings of the Association for Computational Linguistics: ACL (Findings of ACL) · doi:10.18653/v1/2025.findings-acl.1132
Liu, W., An, S., Lu, J., Wu, M., Li, T., Wang, X., Lv, C., Zheng, X., Yin, D., Sun, X., et al. (2025) · Findings of the Association for Computational Linguistics: ACL (Findings of ACL) · doi:10.18653/v1/2025.findings-acl.311 · Cited by 1
A Generalizable Rhetorical Strategy Annotation Model Using LLM-based Debate Simulation and Labelling
Ji, S., Hashemi, F., Chen, J., Pan, J., Ma, W., Zhang, H., Pan, S., Cheng, M. T., Mohole, S., Hassanpour, S., et al. (2025) · Findings of the Association for Computational Linguistics: EMNLP (Findings of EMNLP) · doi:10.18653/v1/2025.findings-emnlp.1117
MPTA: MultiTask Personalization Assessment
Tehenan, M., Chamoun, E., & Vlachos, A. (2025) · Findings of the Association for Computational Linguistics: EMNLP (Findings of EMNLP) · doi:10.18653/v1/2025.findings-emnlp.640
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Wang, Y., Fashandi, H., & Ferreira, K. (2025) · International Joint Conference on Neural Networks (IJCNN) · doi:10.1109/ijcnn64981.2025.11227883
Role-Playing in Vision-Language Models: A Comprehensive Evaluation of Image Description Performance
Niu, Z., Chang, X., Wang, B., Cheng, X., Li, G., & Li, L. (2025) · International Joint Conference on Neural Networks (IJCNN) · doi:10.1109/ijcnn64981.2025.11228995
Lou, J., Zhang, C., Zhang, X., & Wu, K. (2025) · ACM SIGSAC Conference on Computer and Communications Security (CCS) · doi:10.1145/3719027.3765223
BPMN-Based Business Process Collaboration Modeling Using Large Language Models
Kumarasinghe, A., & Kirikova, M. (2025) · Lecture notes in business information processing · doi:10.1007/978-3-032-12063-2_9
Javadi, V. S., Abedin, Z. U., & Flek, L. (2025) · Workshop on Perspectivist Approaches to NLP (NLPerspectives) · doi:10.18653/v1/2025.nlperspectives-1.2
Трофимчук, В. Т., & Кугуракова, В. В. (2025) · Russian Digital Libraries Journal · doi:10.26907/1562-5419-2025-28-4-957-986
Pluri-perspectivism in Human-Robot Co-creativity with Older Adults
Bossema, M., Saunders, R., Plaat, A., & Allouch, S. B. (2025) · Lecture notes in computer science · doi:10.1007/978-981-95-2382-5_23
Psychologically-Aware Retrieval-Augmented Generation for Coherent Role-Playing in LLMs
Xu, W. B., Shao, P., Zhao, S., Song, S., Yan, T., & Wang, C. (2026) · Lecture notes in computer science · doi:10.1007/978-981-95-5699-1_30
Hu, Y., Wang, Y., Watanabe, B., Gao, M., Qin, Z., Shi, K., Zhang, Z., Shambanna, S., Xue, Z., Zou, T., et al. (2026) · Research Square · doi:10.21203/rs.3.rs-8588902/v1
Hu, H., Yang, X., Wang, J., Zhang, Q., Tang, M., Song, C., Shang, Y., He, C., & Li, W. (2026) · doi:10.36227/techrxiv.177083699.99572896/v1
The Behavioral Fabric of LLM-Powered GUI Agents: Human Values and Interaction Outcomes
Gebreegziabher, S. A., Yang, Y., Chiang, C., Yoo, H., Chen, C., Do, H. J., Ashktorab, Z., Geyer, W., Gómez-Zará, D., & Li, T. J.-J. (2026) · ACM International Conference on Intelligent User Interfaces (IUI) · doi:10.1145/3742413.3789219 · Cited by 5
Trofimchuk, V. T., & Кугуракова, В. В. (2025) · Automatic Documentation and Mathematical Linguistics · doi:10.3103/s0005105525701298
Metadata
- Authors
- Tseng, Y.-M., Huang, Y.-C., Hsiao, T.-Y., Chen, W.-L., Huang, C.-W., Meng, Y., & Chen, Y.-N.
- Affiliations
- National Taiwan University (TW)
- Venue
- Findings of the Association for Computational Linguistics: EMNLP 2024
- Published
- 2024
- Pages
- 16612-16631
- OpenAlex
- W4404781205
- Cited by
- 87
- References
- 0
- Citations by year
- 2026: 47 · 2025: 35 · 2024: 5
- FWCI
- 25.12
- Type
- conference paper
- Language
- en
- Open access
- hybrid
- doi.org
- Licence
- cc-by
- Locations
- Findings of the Association for Computational Linguistics: EMNLP (Findings of EMNLP) (publishedVersion, cc-by)
- arXiv (Cornell University) (submittedVersion, cc-by-sa)
- arXiv (Cornell University)
- Funders
- National Taiwan University (113L900902, 113L900903)
- National Science and Technology Council
- Topics
- Physical Sciences › Computer Science › Artificial Intelligence › Speech and dialogue systems
- Physical Sciences › Computer Science › Artificial Intelligence › Topic Modeling
- Physical Sciences › Computer Science › Human-Computer Interaction › Persona Design and Applications
- Keywords
- personas, large language models, LLM personalization, personality assessment, personalized search, LLM-as-a-judge
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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