Cited by 1Recommender Systems and TechniquesAI in Service InteractionsDigital Marketing and Social Media

Integrated Recommendation System in ChatGPT to Analyze Post-purchase Behavior of E-commerce Store Users

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Ovalle Paulino, Christian·2024·Proceedings of the 22nd LACCEI International Multi-Conference for Engineering, Education and Technology (LACCEI 2024): “Sustainable Engineering for a Diverse, Equitable, and Inclusive Future at the Service of Education, Research, and Industry for a Society 5.0.”

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Crossref · 10.18687/laccei2024.1.1.227

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  • Behavioral outcomes such as conversion, click-through, repurchase, and GMV are less common but provide stronger external validity.

    “Behavioral outcomes (like conversion, click-through, repurchase, and GMV) are less common but provide stronger external validity (e.g., [10,41,55]).”

    From From Recommendations to Delegation: A Systematic Review Mapping Agentic AI in E-Commerce and Its Consumer Effects (2026) · cites this paper as [55]

    The E. Product Completion section reports repurchase rates and purchases of recommended products, supporting the use of purchase behavior as an outcome. It does not say that behavioral outcomes are less common or provide stronger external validity, and the retrieved passages do not address click-through or GMV. (LLM, conf=0.84)

    Experimental — accuracy not yet measured
  • Where behavioral or platform-embedded evidence is present, the same rationale can lead to quantifiable performance enhancement, such as increased acceptance and revenue/GMV through improved conversational recommendation, instead of being solely intention-driven.

    “In instances where behavioral or platform-embedded evidence is present, the same rationale can lead to quantifiable performance enhancement (e.g., increased acceptance and revenue/GMV through improved conversational recommendation) instead of being solely intention-driven [10,55].”

    From From Recommendations to Delegation: A Systematic Review Mapping Agentic AI in E-Commerce and Its Consumer Effects (2026) · cites this paper as [55]

    The discussion and conclusion (E. Product Completion; page unavailable) report higher repurchase rates and a 54.05% increase in purchases of recommended products after integrating recommendations into ChatGPT. That supports a quantifiable behavioral improvement, but the paper does not report increased revenue or GMV, or a separately measured acceptance rate. (LLM, conf=0.86)

    Experimental — accuracy not yet measured
  • Quasi-field studies enhance ecological validity but encounter challenges including ambiguous randomization, limited site contexts, and short follow-up intervals.

    “Quasi-field studies enhance ecological validity but encounter challenges including ambiguous randomization, limited site contexts, and short follow-up intervals [55].”

    From From Recommendations to Delegation: A Systematic Review Mapping Agentic AI in E-Commerce and Its Consumer Effects (2026) · cites this paper as [55]

    The paper describes a quasi-experimental study of an e-commerce store in Lima with control and experimental groups (E. Product Completion). It reports a 14-day repurchase measure, supporting the claim’s limited-site and short-interval details as descriptions of this study. It does not discuss ecological validity, say randomization was ambiguous, or identify these features as general challenges of quasi-field studies. Page numbers were not supplied in our copy. (LLM, conf=0.78)

    Experimental — accuracy not yet measured
  • Field and quasi-field contributions enhance inferences regarding market outcomes, but methodological limitations constrain generalizability and the testing of mechanisms.

    “Field and quasi-field contributions enhance inferences regarding market outcomes; however, methodological limitations-including ambiguous assignment, platform specificity, abbreviated observation periods, and analytical simplifications-constrain generalizability and the testing of mechanisms [10,55].”

    From From Recommendations to Delegation: A Systematic Review Mapping Agentic AI in E-Commerce and Its Consumer Effects (2026) · cites this paper as [55]

    In “E. Product Completion” (page not provided), the paper describes a quasi-experimental comparison of control and experimental groups and reports e-commerce repurchase outcomes, including purchases within 14 days. It therefore supports the field-like market-outcomes portion of the claim. It does not itself identify ambiguous assignment, platform specificity, abbreviated observation, or analytical simplifications as limitations constraining generalizability or tests of mechanisms. (LLM, conf=0.84)

    Experimental — accuracy not yet measured
  • The review includes a small number of field or quasi-field studies that show the strongest link to real outcomes, but these studies are often hard to replicate across platforms and agent architectures because they fail to report enough on assignment, exposure windows, and guardrails.

    “The review includes a small number of field or quasi-field studies that show the strongest link to real outcomes (like acceptance/conversion, spend/GMV), but these studies are often hard to replicate across platforms and agent architectures because they fail to report enough on assignment, exposure windows, and guardrails [10,55].”

    From From Recommendations to Delegation: A Systematic Review Mapping Agentic AI in E-Commerce and Its Consumer Effects (2026) · cites this paper as [55]

    Split into 2 atoms — 0 confirmed, 2 partially supported, 0 disputed, 0 misattributed, 0 unverifiable. Expand the claim to see per-atom verdicts.

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Cites

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Research works printed but not linked: 11

  1. Q. H. Do, T. Y. Kim, and X. Wang, "Effects of logistics service quality and price fairness on customer repurchase intention: The moderating role of cross-border e-commerce experiences *", Journal of Retailing and Consumer Services, vol. 70, pp. 1-10, Jan. 2023.
  2. F. Ricci, L. Rokach, B. Shapira, and P. B. Kantor, "Recommender Systems Handbook", Springer, 2015.
  3. D. Jannach, and M. Jugovac, "Measuring the Business Value of Recommender Systems," ACM Trans Manag Inform Syst, vol. 10, no. 4, pp. 1-22, Dec. 2019.
  4. B. P. Knijnenburg, M. C. Willemsen, Z. Gantner, H. Soncu, and C. Newell, "Explaining the user experience of recommender systems," User Modeling and User-Adapted Interaction, vol. 22, no. 4, pp. 441- 504, Oct. 2012, doi: 10.1007/s11257-011-9118-4 · DOI
  5. Ricci, L. Rokach, B. Shapira, and P. B. Kantor, Eds. Boston, MA: Springer US, 2011, pp. 479-510, doi: 10.1007/978-0-387-85820-3_15 · DOI
  6. H. O. A.-S., J. G. G.-S., and N. G.-F., "Efecto de explicaciones sobre la confianza del usuario en sistemas de recomendación sensibles al contexto," Ingeniería Investigación y Tecnología, vol. 17, pp. 420-428, 2016, available: https://www.scielo.org.mx/pdf/iit/v17n4/1405-7743- iit-17-04-00419.pdf
  7. C. J. Zhang, and A. Zeng, "Behavior patterns of online users and the effect on information filtering," Physica A: Statistical Mechanics and Its Applications, vol. 391, no. 4, pp. 1822-1830, 2012.
  8. B. Hui, L. Zhang, X. Zhou, X. Wen, and Y. Nian, "Personalized recommendation system based on knowledge embedding and historical behavior," Applied Intelligence, vol. 52, no. 1, pp. 954-966, Jan. 2022, doi: 10.1007/s10489-021-02363-w · DOI
  9. J. Wu, Y. Li, L. Shi, L. Yang, X. Niu, and W. Zhang, "A Divide-and- Conquer Approach to Recommendation Based on Repeat Purchase Behaviors of Users in Community E-Commerce," Mathematics, vol. 10, no. 2, 2022, doi: 10.3390/MATH10020208 · DOI
  10. G. Chornous, I. Nikolskyi, M. Wyszyński, G. Kharlamova, and P. Stolarczyk, "A hybrid user-item-based collaborative filtering model for e-commerce recommendations," Journal of International Studies, vol. 14, no. 4, pp. 157-173, 2021, doi: 10.14254/2071-8330.2021/14-4/11 · DOI
  11. X. Zhang, Z. Kuang, Z. Zhang, F. Huang, and X. Tan, "Cold & Warm Net: Addressing Cold-Start Users in Recommender Systems," Lecture Notes in Computer Science (Including Subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), pp. 532- 543, 2023, doi: 10.1007/978-3-031-30678-5_40 · DOI

Authors
Ovalle Paulino, C.
Venue
Proceedings of the 22nd LACCEI International Multi-Conference for Engineering, Education and Technology (LACCEI 2024): “Sustainable Engineering for a Diverse, Equitable, and Inclusive Future at the Service of Education, Research, and Industry for a Society 5.0.”
Published
2024
OpenAlex
W4401581639
Cited by
0
References
0
FWCI
0.00
Type
conference paper
Language
en
Open access
Locations
LACCEI International Multi-Conference for Engineering, Education and Technology (LACCEI) (publishedVersion)
Topics
  • Physical Sciences › Computer Science › Information Systems › Recommender Systems and Techniques
  • Physical Sciences › Computer Science › Artificial Intelligence › AI in Service Interactions
  • Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
Keywords
recommender systems, ChatGPT, post-purchase behavior, online consumers, large language models, customer behavior analysis

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