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Drivers Of Customer Loyalty In A Retail Store Environment
Open accessAbstract
The determinants of customer loyalty are identified for a large U.S. retailer based on a survey of 972 customers. An ordered logistic regression is used to estimate the proportion of a retailers customers who are willing to recommend the retailers products to others based on survey results.Statistical results document that service quality, product quality and brand image drive customer loyalty as measured by a customers willingness to recommend the retailers products to other people. Service management managers can improve these drivers of customer loyalty by better training, recognition and reward programs, day-to-day store operations, and job, product, process and store design. Given the general research objective of defining a universal model of what drives customer loyalty in a diverse set of industries, this research provides additional statistical evidence to support the theory that brand image, product quality, and service quality determine customer loyalty.
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“Clottey et al. (2008) pointed that though various determinants of customer loyalty have been identified but there remains a lack of consensus about the common ones that could be generalized across different industries.”
From The Antecedents of Customer Loyalty: An Empirical Investigation in Life Insurance Context (2013) · cites this paper as Clottey et al. (2008)
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Metadata
- Authors
- Clottey, T. A., Collier, D. A., & Stodnick, M.
- Affiliations
- The Ohio State University (US)
- Florida Gulf Coast University (US)
- University of North Texas (US)
- ORCID
- Clottey, Toyin A.
- Venue
- Journal of Service Science (JSS)
- Publisher
- Clute Institute
- Published
- 2008-07-01
- Volume
- 1
- Issue
- 1
- Pages
- 35-48
- ISSN
- 1941-4722 (ISSN-L)
- 1941-4730
- OpenAlex
- W2174100259
- Cited by
- 112
- References
- 38
- Citations by year
- 2026: 1 · 2025: 3 · 2024: 2 · 2023: 5 · 2022: 6 · 2021: 5 · 2020: 7 · 2019: 6 · 2018: 6 · 2017: 7 · 2016: 15 · 2015: 15 · 2014: 10 · 2013: 8 · 2012: 9
- FWCI
- 3.91
- Type
- journal article
- Language
- en
- Open access
- bronze
- doi.org
- Locations
- Journal of Service Science (JSS) (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Customer Service Quality and Loyalty
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Retail Behavior Studies
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
- Keywords
- customer loyalty, retail stores, service quality, product quality, brand image, word-of-mouth recommendation, service management, retail architecture
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