Cited by 112Customer Service Quality and LoyaltyConsumer Retail Behavior StudiesConsumer Behavior and Marketing Influence

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Drivers Of Customer Loyalty In A Retail Store Environment

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Clottey, Toyin A., Collier, David A., Stodnick, Michael·2008·Journal of Service Science (JSS)

Abstract

The determinants of customer loyalty are identified for a large U.S. retailer based on a survey of 972 customers. An ordered logistic regression is used to estimate the proportion of a retailers customers who are willing to recommend the retailers products to others based on survey results.Statistical results document that service quality, product quality and brand image drive customer loyalty as measured by a customers willingness to recommend the retailers products to other people. Service management managers can improve these drivers of customer loyalty by better training, recognition and reward programs, day-to-day store operations, and job, product, process and store design. Given the general research objective of defining a universal model of what drives customer loyalty in a diverse set of industries, this research provides additional statistical evidence to support the theory that brand image, product quality, and service quality determine customer loyalty.

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Metadata

Authors
Clottey, T. A., Collier, D. A., & Stodnick, M.
Affiliations
  • The Ohio State University (US)
  • Florida Gulf Coast University (US)
  • University of North Texas (US)
Venue
Journal of Service Science (JSS)
Published
2008-07-01
Volume
1
Issue
1
Pages
35-48
ISSN
  • 1941-4722 (ISSN-L)
  • 1941-4730
OpenAlex
W2174100259
Cited by
112
References
38
Citations by year
2026: 1 · 2025: 3 · 2024: 2 · 2023: 5 · 2022: 6 · 2021: 5 · 2020: 7 · 2019: 6 · 2018: 6 · 2017: 7 · 2016: 15 · 2015: 15 · 2014: 10 · 2013: 8 · 2012: 9
FWCI
3.91
Type
journal article
Language
en
Open access
Locations
Journal of Service Science (JSS) (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Customer Service Quality and Loyalty
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Retail Behavior Studies
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
Keywords
customer loyalty, retail stores, service quality, product quality, brand image, word-of-mouth recommendation, service management, retail architecture

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Clottey, T. A., Collier, D. A., & Stodnick, M. (2008). Drivers Of Customer Loyalty In A Retail Store Environment. Journal of Service Science (JSS). https://doi.org/10.19030/jss.v1i1.4300