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Business Open Big Data Analytics to Support Innovative Leadership and Management Decision in Canada

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Delanoy, Nadia, Kasztelnik, arina·2020·Business Ethics and Leadership
DOI 10.21272/bel.4(2).56-74.2020
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Abstract

This paper summarizes how social media and other technologies continue to proliferate; the shifting economic landscape will precipitate more adaptive approaches for managers attempting to understand the multi-dimensional virtual aspects of communication with the artificial intelligence aspect. Also, we discover the different existing support of big data analytics to make a rational business decision. The methodology is the systematization literature sources within this context and approaches for the underlining approach to open big data analytics and support innovative leadership decisions in Canada. The paper is carried out in the following logical sequence to gain an understanding of how customer relations managers could utilize social media within a data analytics frame from scholar and practitioner perspectives. This literature research review original paper outlines the main themes including the role of social media, the experiences of using data analytics for customer relations management, and the notion that customer-centric technologies could change the dynamic of understanding customer intentions, leadership decisions and introduce the innovative management with using the big data analytics in place. The results of the critical thinking with analysis both authors can be useful for any business around the World that would like to start using Artificial Intelligence to support innovative management decisions. The emergent themes that were highlighted based on the realities of customer relations management may be significant to how the integration of social media feedback resulting from crowdsourcing in addition to existing data analytics could better position organizations in this evolving world. The implications of linking innovative management processes such as demographic analysis, platform understanding, and communication methods together are crucial for any public business with a global impact. Finally, the understanding of innovation management in a social media era and understanding how customers utilized open big data analytics sources could help leadership practices across industries around the World. Keywords: Big Data Analytics, Innovative Leadership, Management of Social Media, Open Sources.

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Show all 95 references

Research works printed but not linked: 20

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Metadata

Authors
Delanoy, N., & Kasztelnik, A.
Affiliations
  • University of Calgary (CA)
  • Grand Canyon University, College of Doctoral Studies, Washington, DC, USA
ORCID
Venue
Business Ethics and Leadership
Publisher
Academic Research and Publishing U.G.
Published
2020
Volume
4
Issue
2
Pages
56-74
ISSN
  • 2520-6311 (ISSN-L)
  • 2520-6761
DOI
10.21272/bel.4(2).56-74.2020
OpenAlex
W3046471202
Cited by
50
References
95
Citations by year
2025: 3 · 2024: 1 · 2023: 11 · 2022: 11 · 2021: 18 · 2020: 6
FWCI
13.06
Type
journal article
Language
en
Open access
Licence
cc-by
Locations
  • Business Ethics and Leadership (publishedVersion, cc-by)
  • Electronic Sumy State University Institutional Repository (Sumy State University) (submittedVersion)
  • DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Management Information Systems › Big Data and Business Intelligence
  • Social Sciences › Decision Sciences › Information Systems and Management › Big Data Technologies and Applications
  • Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
Keywords
big data analytics, innovation leadership, management decision-making, social media, customer relationship management, crowdsourcing, artificial intelligence, innovation management, open data sources, Canada

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