Data Is What Data Does: Regulating Based on Harm and Risk Instead of Sensitive Data
Open accessAbstract
Heightened protection for sensitive data is becoming quite trendy in privacy laws around the world. Originating in European Union (EU) data protection law and included in the EU’s General Data Protection Regulation, sensitive data singles out certain categories of personal data for extra protection. Commonly recognized special categories of sensitive data include racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, health, sexual orientation and sex life, and biometric and genetic data. Although heightened protection for sensitive data appropriately recognizes that not all situations involving personal data should be protected uniformly, the sensitive data approach is a dead end. The sensitive data categories are arbitrary and lack any coherent theory for identifying them. The borderlines of many categories are so blurry that they are useless. Moreover, it is easy to use nonsensitive data as a proxy for certain types of sensitive data. Personal data is akin to a grand tapestry, with different types of data interwoven to a degree that makes it impossible to separate out the strands. With Big Data and powerful machine learning algorithms, most nonsensitive data give rise to inferences about sensitive data. In many privacy laws, data giving rise to inferences about sensitive data is also protected as sensitive data. Arguably, then, nearly all personal data can be sensitive, and the sensitive data categories can swallow up everything. As a result, most organizations are currently processing a vast amount of data in violation of the laws. This Article argues that the problems with the sensitive data approach make it unworkable and counterproductive as well as expose a deeper flaw at the root of many privacy laws. These laws make a fundamental conceptual mistake—they embrace the idea that the nature of personal data is a sufficiently useful focal point for the law. But nothing meaningful for regulation can be determined solely by looking at the data itself. Data is what data does. To be effective, privacy law must focus on harm and risk rather than on the nature of personal data. The implications of this point extend far beyond sensitive data provisions. In many elements of privacy laws, protections should be proportionate to the harm and risk involved with the data collection, use, and transfer.
Integrity signals
Registry
Cites
Statistics
Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
Even if companies do not directly use sensitive data, neutral characteristics can still be correlated to sensitive characteristics.
“Even if companies do not directly use sensitive data in their analyses, neutral characteristics can still be correlated to sensitive characteristics (Calders & Žliobaitė, 2013;Solove, 2024).”
From Discrimination grounds and personalised pricing: Consumer perceptions of fairness, norm alignment, legality, and trust in markets (2024) · cites this paper as Solove, 2024
Cites
Psychological targeting as an effective approach to digital mass persuasion
Matz, S. C., Kosinski, M., Nave, G., & Stillwell, D. J. (2017) · Proceedings of the National Academy of Sciences · doi:10.1073/pnas.1710966114 · Cited by 892 · see citing works
Citron, D. K. (2014) · Harvard University Press eBooks · doi:10.4159/harvard.9780674735613 · Cited by 738 · see citing works
Personality in 100,000 Words: A large-scale analysis of personality and word use among bloggers
Yarkoni, T. (2010) · Journal of Research in Personality · doi:10.1016/j.jrp.2010.04.001 · Cited by 637 · see citing works
Predicting personality from patterns of behavior collected with smartphones
Stachl, C., Au, Q., Schoedel, R., Gosling, S. D., Harari, G. M., Buschek, D., Völkel, S. T., Schuwerk, T., Oldemeier, M., Ullmann, T., et al. (2020) · Proceedings of the National Academy of Sciences · doi:10.1073/pnas.1920484117 · Cited by 362 · see citing works
Evaluating the privacy properties of telephone metadata
Mayer, J. R., Mutchler, P., & Mitchell, J. C. (2016) · Proceedings of the National Academy of Sciences · doi:10.1073/pnas.1508081113 · Cited by 98 · see citing works
Adam, H., Yang, M. Y., Cato, K., Baldini, I., Senteio, C., Celi, L. A., Zeng, J., Singh, M., & Ghassemi, M. (2022) · Proceedings of the 2022 AAAI/ACM Conference on AI, Ethics, and Society · doi:10.1145/3514094.3534203 · Cited by 33 · see citing works
Flagged first, then by citations
Cited by
Sorted by citations
Neuromarketing algorithms’ consumer privacy and ethical considerations: challenges and opportunities
Goncalves, M. V., Hu, Y., Aliagas, I., & Suárez, L. M. C. (2024) · Cogent Business & Management · doi:10.1080/23311975.2024.2333063 · Cited by 86 · see citing works
Beyond neural data: Cognitive biometrics and mental privacy
Magee, P., Ienca, M., & Farahany, N. A. (2024) · Neuron · doi:10.1016/j.neuron.2024.09.004 · Cited by 64 · see citing works
The Ethics of Privacy and Surveillance
Véliz, C. (2024) · doi:10.1093/oso/9780198870173.001.0001 · Cited by 32 · see citing works
Lin, Y. (2024) · Environment and Planning F · doi:10.1177/26349825231224029 · Cited by 13 · see citing works
The challenge of wearable neurodevices for workplace monitoring: an EU legal perspective
Muhl, E. (2024) · Frontiers in Human Dynamics · doi:10.3389/fhumd.2024.1473893 · Cited by 14 · see citing works
Heidary, K., van der Rest, J.-P., & Custers, B. (2024) · Internet Policy Review · doi:10.14763/2024.4.1809 · Cited by 7 · see citing works
Regulating Emotion AI in the United States: Insights from Empirical Inquiry
Ingber, A. S., & Andalibi, N. (2025) · ACM Conference on Fairness, Accountability, and Transparency (FAccT) · doi:10.1145/3715275.3732014 · Cited by 5 · see citing works
The state is watching you—A cross-national comparison of data retention in Europe
Birrer, A., He, D., & Just, N. (2023) · Telecommunications Policy · doi:10.1016/j.telpol.2023.102542 · Cited by 4 · see citing works
Migliorini, S. (2023) · Law Technology and Humans · doi:10.5204/lthj.2830 · Cited by 3 · see citing works
Gajavalli, S. H., Koizumi, J., & Hasan, R. (2026) · CHI Conference on Human Factors in Computing Systems · doi:10.1145/3772318.3791102 · Cited by 2 · see citing works
Project for AI-Driven Logistics Implementation and Utilization
Nicoletti, B. (2025) · Springer eBooks · doi:10.1007/978-3-031-94046-0_9 · Cited by 1 · see citing works
Anti-Regulatory AI: How "AI Safety" is Leveraged Against Regulatory Oversight
Yew, R.-J., & Judge, B. (2025) · ACM Conference on Equity and Access in Algorithms, Mechanisms, and Optimization (EAAMO) · doi:10.1145/3757887.3763017 · Cited by 1 · see citing works
Smart inference driven risks: legal challenges under the GDPR and the Egyptian PDPL
Hashish, E. (2025) · Balkan Social Science Review · doi:10.46763/bssr252626227h · Cited by 1 · see citing works
Koizumi, J., Dhingra, L., & Hasan, R. (2026) · doi:10.1145/3803628.3807974 · Cited by 1 · see citing works
The Scope of the Personal Data Concept in Russia
Zyubanov, K. A. (2023) · Legal Issues in the Digital Age · doi:10.17323/2713-2749.2023.1.53.76 · Cited by 1 · see citing works
IMPLEMENTASI DESAIN PRIVASI SEBAGAI PELINDUNGAN PRIVASI ATAS DATA BIOMETRIK
Sembiring, P. E., Ramli, A. M., & Rafianti, L. (2024) · Veritas et Justitia · doi:10.25123/vej.v10i1.7622 · Cited by 1 · see citing works
Briceno, D., Longin, L., & Poquet, O. (2025) · doi:10.31219/osf.io/gtqrn_v1 · Cited by 1 · see citing works
Ding, X., & Huang, H. (2023) · SSRN Electronic Journal · doi:10.2139/ssrn.4585389
Véliz, C. (2024) · doi:10.1093/oso/9780198870173.003.0013
Véliz, C. (2024) · doi:10.1093/oso/9780198870173.002.0004
Véliz, C. (2024) · doi:10.1093/oso/9780198870173.002.0005
Véliz, C. (2024) · doi:10.1093/oso/9780198870173.003.0001
The Animalistic Origins of Privacy
Véliz, C. (2024) · doi:10.1093/oso/9780198870173.003.0002
Privacy, the Public, and the Private
Véliz, C. (2024) · doi:10.1093/oso/9780198870173.003.0004
Véliz, C. (2024) · doi:10.1093/oso/9780198870173.003.0009
Véliz, C. (2024) · doi:10.1093/oso/9780198870173.003.0012
Privacy in the Twenty-First Century
Véliz, C. (2024) · doi:10.1093/oso/9780198870173.003.0014
Véliz, C. (2024) · doi:10.1093/oso/9780198870173.003.0007
Véliz, C. (2024) · doi:10.1093/oso/9780198870173.003.0015
Véliz, C. (2024) · doi:10.1093/oso/9780198870173.003.0011
Véliz, C. (2024) · doi:10.1093/oso/9780198870173.003.0010
Véliz, C. (2024) · doi:10.1093/oso/9780198870173.003.0006
Véliz, C. (2024) · doi:10.1093/oso/9780198870173.003.0008
Where has privacy gone?Preprint
Aı̈meur, E., & Gilles Brassard, A. (2024) · doi:10.22541/au.170664083.33427025/v1
Information on Gender Identity as Personal Data under EU and US Data Protection Models
Kuźnicka-Błaszkowska, D., & Jabłoński, M. (2024) · Białostockie Studia Prawnicze · doi:10.15290/bsp.2024.29.03.11
Promoting the Transparency of AI-Generated Inferences
Tantratian, A. (2025) · Data science, machine intelligence, and law · doi:10.1007/978-3-032-02762-7_10
Dados sensíveis como fator central na discriminação algorítmica
Mesquita, T. D. (2026) · Boletim Científico Escola Superior do Ministério Público da União · doi:10.63601/bcesmpu.2026.n67.e-67tc01
Qualifying LLM tokenisation under the GDPR: pseudonymisation by default
Moniz, G. C. (2026) · International Review of Law Computers & Technology · doi:10.1080/13600869.2026.2735840
- Authors
- Solove, D. J.
- Affiliations
- George Washington University (US)
- Corresponding author
- Solove, Daniel J.
- ORCID
- Solove, Daniel J.
- Venue
- SSRN Electronic Journal
- Publisher
- Elsevier BV
- Published
- 2023
- ISSN
- 1556-5068 (ISSN-L)
- OpenAlex
- W6980858494
- Cited by
- 39
- References
- 5
- Citations by year
- 2026: 4 · 2025: 6 · 2024: 25 · 2023: 4
- Type
- posted content
- Language
- en
- Open access
- green
- doi.org
- Locations
- SSRN Electronic Journal (acceptedVersion)
- eYLS (Yale Law School) (submittedVersion)
- Scholarly Commons - George Washington University Law School (George Washington University) (submittedVersion)
- Topics
- Social Sciences › Law › Digitalization, Law, and Regulation
- Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
- Social Sciences › Sociology and Political Science › Law, Rights, and Freedoms
- Keywords
- sensitive personal data, General Data Protection Regulation, privacy law, risk-based regulation, personal data protection, data inference, biometric data, genetic data, proportionality, data classification, big data, machine learning
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review