Politics in the Facebook Era. Evidence from The 2016 Us Presidential Elections
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Microtargeted ads reduced the likelihood of persuading Democrat respondents to vote for Democrat candidates.
“microtargeted ads reduced the likelihood of persuading Democrat respondents to vote for Democrat candidates (Liberini et al. 2023;Mejova and Kalimeri 2020).”
From Pink slime journalism on Facebook: advertisement trends and political influence (2019–2024) (2026) · cites this paper as Liberini et al. 2023
Cites
The welfare effects of social media
Allcott, H., Braghieri, L., Eichmeyer, S., & Gentzkow, M. (2020) · American Economic Review · doi:10.1257/aer.20190658 · Cited by 857 · see citing works
Is the Internet Causing Political Polarization? Evidence from Demographics
Boxell, L., Gentzkow, M., & Shapiro, J. (2017) · doi:10.3386/w23258 · Cited by 226 · see citing works
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Pink slime journalism on Facebook: advertisement trends and political influence (2019–2024)
Lepird, C. S., Ng, L. H. X., & Carley, K. M. (2026) · Computational and Mathematical Organization Theory · doi:10.1007/s10588-026-09419-7
- Authors
- Liberini, F., Redoano, M., Russo, A., Cuevas, Á., & Cuevas, R.
- Affiliations
- Queen Mary University of London (GB)
- University of Warwick (GB)
- Loughborough University (GB)
- Corresponding author
- Liberini, Federica
- Venue
- SSRN Electronic Journal
- Publisher
- Elsevier BV
- Published
- 2023
- ISSN
- 1556-5068 (ISSN-L)
- OpenAlex
- W3124725959
- Cited by
- 4
- References
- 2
- Citations by year
- 2026: 1 · 2024: 2 · 2021: 1
- Type
- posted content
- Language
- en
- Open access
- green
- dx.doi.org
- Locations
- SSRN Electronic Journal (acceptedVersion)
- Topics
- Social Sciences › Communication › Social Media and Politics
- Social Sciences › Political Science and International Relations › Electoral Systems and Political Participation
- Social Sciences › Sociology and Political Science › Media Influence and Politics
- Keywords
- microtargeting, 2016 US presidential election, Donald Trump, voter persuasion, voting behavior, voter mobilization, swing voters, red and blue states
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
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