Methods for Coding Tobacco-Related Twitter Data: A Systematic Review
Open accessAbstract
BACKGROUND: As Twitter has grown in popularity to 313 million monthly active users, researchers have increasingly been using it as a data source for tobacco-related research. OBJECTIVE: The objective of this systematic review was to assess the methodological approaches of categorically coded tobacco Twitter data and make recommendations for future studies. METHODS: Data sources included PsycINFO, Web of Science, PubMed, ABI/INFORM, Communication Source, and Tobacco Regulatory Science. Searches were limited to peer-reviewed journals and conference proceedings in English from January 2006 to July 2016. The initial search identified 274 articles using a Twitter keyword and a tobacco keyword. One coder reviewed all abstracts and identified 27 articles that met the following inclusion criteria: (1) original research, (2) focused on tobacco or a tobacco product, (3) analyzed Twitter data, and (4) coded Twitter data categorically. One coder extracted data collection and coding methods. RESULTS: E-cigarettes were the most common type of Twitter data analyzed, followed by specific tobacco campaigns. The most prevalent data sources were Gnip and Twitter's Streaming application programming interface (API). The primary methods of coding were hand-coding and machine learning. The studies predominantly coded for relevance, sentiment, theme, user or account, and location of user. CONCLUSIONS: Standards for data collection and coding should be developed to be able to more easily compare and replicate tobacco-related Twitter results. Additional recommendations include the following: sample Twitter's databases multiple times, make a distinction between message attitude and emotional tone for sentiment, code images and URLs, and analyze user profiles. Being relatively novel and widely used among adolescents and black and Hispanic individuals, Twitter could provide a rich source of tobacco surveillance data among vulnerable populations.
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The single coder approach allowed for consistency of coding and interpretation of codes.
“As we used emergent coding and there was no a priori codebook, a single coder approach also allowed for consistency of coding and interpretation of codes, and this approach has been used in systematic reviews [21].”
From Barriers to and facilitators of user engagement with digital mental health interventions: Systematic review (2021) · cites this paper as [21]
The Review Limitations section (page unavailable) confirms that this systematic review used a single coder to select articles and extract data. It does not say that using one coder improved consistency of coding or interpretation; instead, it notes that decisions might have differed with another coder. (LLM, conf=0.85)
Experimental — accuracy not yet measuredThe risk of publication bias with significant results is small compared with a meta-analysis of outcomes.
“Therefore, the risk of publication bias with significant results is small compared with a meta-analysis of outcomes [21].”
From Barriers to and facilitators of user engagement with digital mental health interventions: Systematic review (2021) · cites this paper as [21]
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- Authors
- Lienemann, B. A., Unger, J. B., Cruz, T. B., & Chu, K.-H.
- Affiliations
- University of Southern California (US)
- Corresponding author
- Lienemann, Brianna A
- Venue
- Journal of Medical Internet Research
- Publisher
- JMIR Publications Inc.
- Published
- 2017-03-31
- Volume
- 19
- Issue
- 3
- Pages
- e91
- ISSN
- 1438-8871 (ISSN-L)
- PMC
- PMC5392207
- OpenAlex
- W2599314234
- Cited by
- 48
- References
- 36
- Citations by year
- 2026: 2 · 2025: 1 · 2024: 4 · 2023: 6 · 2022: 8 · 2021: 8 · 2020: 6 · 2019: 6 · 2018: 7
- FWCI
- 0.64
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Licence
- cc-by
- Locations
- Journal of Medical Internet Research (publishedVersion, cc-by)
- PubMed Central (publishedVersion, cc-by)
- PubMed (publishedVersion)
- Funders
- National Cancer Institute (T32CA009492, P50CA180905)
- Topics
- Health Sciences › Medicine › Physiology › Smoking Behavior and Cessation
- Social Sciences › Health › Social Media in Health Education
- Social Sciences › General Social Sciences › Computational and Text Analysis Methods
- Keywords
- Twitter, electronic cigarettes, sentiment analysis, machine learning, social media surveillance, coding standards, user profiles, vulnerable populations
- MeSH terms
- Data Collection, Humans, Smoking, Social Marketing, Social Media, Tobacco Products, Electronic Nicotine Delivery Systems
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