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Cited by 1,443

The DOI matches its Crossref record.

Entry Strategies for International Markets

Robles, Fernando, El-Ansary, Adel, Root, Franklin R.·1988·Journal of Marketing
DOI 10.2307/1251639
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Abstract

The New Global Economy: Challenges and Opportunities. Designing Entry Strategies for International Markets. Deciding on the International Product Candidate and Target Market. Entering International Markets Through Exports. Entering International Markets Through Licensing and Other Contractual Arrangements. Entering International Markets Through Investment. Deciding on the Right Entry Mode. Designing the International Marketing Plan. Designing and Managing Entry Strategies Across Cultural Differences. Designing Entry Strategies for Global Competetive Advantage in Multinational Enterprise Systems.

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Metadata

Authors
Robles, F., El-Ansary, A., & Root, F. R.
Venue
Journal of Marketing
Publisher
SAGE Publications
Published
1988-10
Volume
52
Issue
4
Pages
128
ISSN
0022-2429 (ISSN-L)
DOI
10.2307/1251639
OpenAlex
W2037904119
Cited by
1,443
References
0
FWCI
40.04
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Entry Strategies for International Markets. https://app.cochat.ai/papers/10.2307/1251639
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Robles, F., El-Ansary, A., & Root, F. R. (1988). Entry Strategies for International Markets. Journal of Marketing. https://doi.org/10.2307/1251639

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.