The DOI matches its Crossref record.
Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads
Abstract
Deborah J. MacInnis, Christine Moorman, Bernard J. Jaworski, Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads, Journal of Marketing, Vol. 55, No. 4 (Oct., 1991), pp. 32-53
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Metadata
- Authors
- MacInnis, D. J., Moorman, C., & Jaworski, B. J.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1991-10
- Volume
- 55
- Issue
- 4
- Pages
- 32
- ISSN
- 0022-2429 (ISSN-L)
- OpenAlex
- W4250046281
- Cited by
- 984
- References
- 0
- FWCI
- 24.18
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
