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The Knowledge Link: How Firms Compete Through Strategic Alliances
Open accessAbstract
Why do successful companies let down their corporate walls, exposing their organizations and strategies to competitors? The answer, according to Joseph Badaracco is that corporations enter into strategic alliances to capitalize on knowledge: migratory knowledge, often technical in nature, which can be transferred easily between people or organizations in a formula or product, and embedded knowledge, which defines how a particular company organizes itself to do business. In today's business environment companies need to utilize each type of knowledge to sustain their competitive advantage. The challenge for today's manager is to balance the opportunities offered by open boundaries and free flowing information against the need to protect the corporations's unique advantages. Managing strategic alliances effectively will determine corporate success in the years ahead.
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Cited by
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SECI, Ba and leadership: A unified model of dynamic knowledge creation
Nonaka, I., Toyama, R., & Konno, N. (2000) · Long Range Planning · doi:10.1016/s0024-6301(99)00115-6 · Cited by 4,135
The Changing Role of Marketing in the Corporation
Webster, F. E. (1992) · Journal of Marketing · doi:10.1177/002224299205600402 · Cited by 2,768
Tacit Knowledge, Organizational Learning and Societal Institutions: An Integrated Framework
Lam, A. (2000) · Organization Studies · doi:10.1177/0170840600213001 · Cited by 1,456
Crisis Construction and Organizational Learning: Capability Building in Catching-up at Hyundai Motor
Kim, L. (1998) · Organization Science · doi:10.1287/orsc.9.4.506 · Cited by 1,051
Metadata
- Authors
- Graham, J. L., & Badaracco, J. L.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1993-10
- Volume
- 57
- Issue
- 4
- Pages
- 149
- ISSN
- 0022-2429 (ISSN-L)
- OpenAlex
- W1990242102
- Cited by
- 616
- References
- 0
- FWCI
- 100.41
- Type
- journal article
- Language
- en
- Open access
- green
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- Graham, J. L., & Badaracco, J. L. (1993). The Knowledge Link: How Firms Compete Through Strategic Alliances. Journal of Marketing. https://doi.org/10.2307/1252227
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