The Autonomy of Affect
Abstract
Just images, no words, very simple. It was a story depicted in a short shown on German TV as a fill-in between programs. The film drew complaints from parents reporting that their children had been frightened. That drew the attention of a team of researchers. Their study was notable for failing to find much of what it was studying: cognition. Researchers, headed by Hertha Sturm, used three versions of the film: the original wordless version and two versions with voiceovers added. The first voice-over version was dubbed factual. It added a simple step-by-step account of the action as it happened. A second version was called emotional. It was largely the same as the factual version, but included at crucial turning points words expressing the emotional tenor of the scene under way.
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Affects have the capacity to produce an economic effect more swiftly and surely than economics itself.
“Affects have the capacity “to produce an economic effect more swiftly and surely than economics itself” (Massumi, 1995, p. 106)”
From Beyond Verification| Inauthentic Authenticity: Astroturfing to Generate True Affect Using Fakery (2026) · cites this paper as Massumi, 1995
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Sylwander, K. R. (2019) · International Journal of Bullying Prevention · doi:10.1007/s42380-019-00044-4 · Cited by 17 · see citing works
What’s in a Smile? Politicizing Disability through Selfies and Affect
Yadlin-Segal, A. (2019) · Journal of Computer-Mediated Communication · doi:10.1093/jcmc/zmy023 · Cited by 12 · see citing works
Beyond Verification| Inauthentic Authenticity: Astroturfing to Generate True Affect Using Fakery
Alloing, C., Fournier, V., Reid, V., Germain, S., Turbide, O., & Yates, S. (2026) · International Journal of Communication · doi:10.65476/qd17zh66
- Authors
- Massumi, B.
- Corresponding author
- Massumi, Brian
- ORCID
- Massumi, Brian
- Venue
- Cultural Critique
- Publisher
- JSTOR
- Published
- 1995
- Issue
- 31
- Pages
- 83
- ISSN
- 0882-4371 (ISSN-L)
- OpenAlex
- W3099126439
- Cited by
- 1,828
- References
- 0
- Citations by year
- 2026: 118 · 2025: 167 · 2024: 142 · 2023: 152 · 2022: 157 · 2021: 120 · 2020: 145 · 2019: 161 · 2018: 84 · 2017: 83 · 2016: 76 · 2015: 58 · 2014: 158 · 2013: 42 · 2012: 18
- FWCI
- 16.96
- Type
- journal article
- Language
- fr
- Open access
- closed
- Locations
- Cultural Critique (publishedVersion)
- Topics
- Social Sciences › Arts and Humanities › Philosophy › Ethics, Aesthetics, and Art
- Social Sciences › Arts and Humanities › Visual Arts and Performing Arts › Visual Culture and Art Theory
- Social Sciences › Arts and Humanities › Visual Arts and Performing Arts › Cinema History and Criticism
- Keywords
- affect, emotions, cognition, voiceover narration, children's fears, emotion and language
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