A System of Color-Preferences

Guilford, J. P.; Smith, Patricia C.

doi:10.2307/1419491

Cited by 264Color perception and designColor Science and ApplicationsCategorization, perception, and language

A System of Color-Preferences

Guilford, J. P., Smith, Patricia C.·1959·The American Journal of Psychology

DOI 10.2307/1419491

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Bright and saturated colors are more stimulating and pleasurable than grayscales.
“Moreover, bright and saturated colors are more stimulating and pleasurable than grayscales (e.g., Guilford & Smith, 1959; Valdez & Mehrabian, 1994; Wright & Rainwater, 1962).”
From Is life brighter when your phone is not? The efficacy of a grayscale smartphone intervention addressing digital well-being (2024) · cites this paper as Guilford & Smith, 1959

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Authors: Guilford, J. P., & Smith, P. C.
ORCID: Smith, Patricia C.
Venue: The American Journal of Psychology
Publisher: University of Illinois Press
Published: 1959-12
Volume: 72
Issue: 4
Pages: 487
ISSN: 0002-9556 (ISSN-L)
DOI: 10.2307/1419491
OpenAlex: W2318177504
Cited by: 264
References: 0
Citations by year: 2026: 3 · 2025: 5 · 2024: 9 · 2023: 6 · 2022: 10 · 2021: 14 · 2020: 12 · 2019: 9 · 2018: 17 · 2017: 13 · 2016: 11 · 2015: 18 · 2014: 13 · 2013: 11 · 2012: 8
FWCI: 3.42
Type: journal article
Language: en
Open access: closed
Locations: The American Journal of Psychology (publishedVersion)
PubMed (publishedVersion)
Topics: Social Sciences › Psychology › Social Psychology › Color perception and design
Physical Sciences › Physics and Astronomy › Atomic and Molecular Physics, and Optics › Color Science and Applications
Social Sciences › Psychology › Experimental and Cognitive Psychology › Categorization, perception, and language
Keywords: color preference, color perception, color psychology, color theory
MeSH terms: Color, Humans

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