The DOI matches its Crossref record; 11 of the 11 references it cites were found in a registry or an index.
What if Your Avatar Looks Like You? Dual-Congruity Perspectives for Avatar Use1
Abstract
As broadband Internet access and virtual reality technology rapidly expand, virtual worlds and three-dimensional avatars will become more pervasive and widely adopted. In virtual worlds, people assume an identity as an avatar and interact with each other. The objective of this study is to theorize how users form attitudes and intentions regarding avatars in realistic, task-focused virtual world settings. To investigate these effects, this study proposes a conceptual framework based on dual-congruity perspectives (self-congruity and functional congruity). The results show that the more closely an avatar resembles its user, the more the user is likely to have positive attitudes (e.g., affection, connection, and passion) toward the avatar, and the better able to evaluate the quality and performance of apparel products. In the end, these positive attitudes toward an avatar and its usefulness positively affect users’ intentions to use the avatar. Based on this study, we propose that avatars representing users’ actual appearance may be helpful in experiencing and evaluating some business areas related to users’ lives in the real world (e.g., virtual apparel shopping, matchmaking, plastic surgery, fitness clubs, etc.); utilization of such avatars may be a new business opportunity likely to thrive in virtual worlds.
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The Needs–Affordances–Features Perspective for the Use of Social Media1
Karahanna, E., Xu, S. X., Xu, Y., & Zhang, N. (. (2018) · MIS Quarterly · doi:10.25300/misq/2018/11492 · Cited by 518
Sun, C., Fang, Y., Kong, M., Chen, X., & Liu, Y. (2022) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2021.102828 · Cited by 148
Healthcare Voice AI Assistants: Factors Influencing Trust and Intention to Use
Zhan, X., Abdi, N., Seymour, W., & Such, J. (2024) · Proceedings of the ACM on Human-Computer Interaction · doi:10.1145/3637339 · Cited by 46
The role of emotional attachment in IPA continuance intention: an emotional attachment model
Mamun, M. R. A., Prybutok, V. R., Peak, D. A., Torres, R., & Pavur, R. J. (2023) · Information Technology & People · doi:10.1108/itp-09-2020-0643 · Cited by 28
Metadata
- Authors
- Suh, K.-S., Kim, H., & Suh, E. K.
- Venue
- MIS Quarterly
- Publisher
- MIS Quarterly
- Published
- 2011-09-01
- Volume
- 35
- Issue
- 3
- Pages
- 711-A4
- ISSN
- 0276-7783 (ISSN-L)
- 2162-9730
- OpenAlex
- W4244176369
- Cited by
- 229
- References
- 11
- FWCI
- 13.26
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
