The DOI matches its Crossref record; 10 of the 10 references it cites were found in a registry or an index.
Co-Creation in Virtual Worlds: The Design of the User Experience1
Abstract
Emerging virtual worlds, such as the prominent Second Life, offer unprecedented opportunities for companies to collaborate with co-creating users. However, pioneering corporate co-creation systems fail to attract a satisfying level of participation and engagement. The experience users have with the co-creation system is the key to making virtual places a vibrant source of great connections, creativity, and co-creation. While prior research on co-creation serves as a foundation for this work, it does not provide adequate guidance on how to design co-creation systems in virtual worlds. To address this shortcoming, a 20-month action research project was conducted to study the user’s experience and to identify design principles for virtual co-creation systems. In two action research cycles, a virtual co-creation system called Ideation Quest was created, deployed, evaluated, and improved. The study reveals how to design co-creation systems and enriches research on co-creation to fit the virtual world context. Practitioners receive a helpful framework to leverage virtual worlds for co-creation.
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Citations
Cites
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“Co-creation is the process during which consumers take an active role and cocreate value together with the company (Prahalad and Ramaswamy 2004).”
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Service Innovation: A Service-Dominant Logic Perspective1
Lusch, R. F., & Nambisan, S. (2015) · MIS Quarterly · doi:10.25300/misq/2015/39.1.07 · Cited by 1,949
Online customer experience in e-retailing: An empirical model of antecedents and outcomes
Rose, S., Clark, M., Samouel, P., & Hair, N. (2012) · Journal of Retailing · doi:10.1016/j.jretai.2012.03.001 · Cited by 1,131
Kamboj, S., Sarmah, B., Gupta, S., & Dwivedi, Y. (2018) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2017.12.001 · Cited by 591
How Do Researchers (Re-)Use Design Principles: An Inductive Analysis of Cumulative Research
Schoormann, T., Möller, F., & Hansen, M. R. P. (2021) · Lecture Notes in Computer Science · doi:10.1007/978-3-030-82405-1_20 · Cited by 9
Metadata
- Authors
- Kohler, T., Fueller, J., Matzler, K., & Stieger, D.
- Venue
- MIS Quarterly
- Publisher
- MIS Quarterly
- Published
- 2011-09-01
- Volume
- 35
- Issue
- 3
- Pages
- 773-788
- ISSN
- 0276-7783 (ISSN-L)
- 2162-9730
- OpenAlex
- W1559059146
- Cited by
- 482
- References
- 10
- FWCI
- 73.63
- Type
- journal article
- Language
- en
- Open access
- closed
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