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Cited by 1,850

The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.

The Case for Qualitative Research

Morgan, Gareth, Smircich, Linda·1980·The Academy of Management Review

Abstract

Debates regarding research methods in the social sciences are linked directly to assumptions about ontology, epistemology, and human nature. After reviewing a range of positions relating to these assumptions, we argue that the dichotomy between quantitative and qualitative methods is a rough and oversimplified one. Contemporary social science is dominated by commitments to research methods almost as ends in themselves, resulting in abstracted modes of empiricism based on both quantitative and qualitative methods. Qualitative research is an approach rather than a particular set of techniques, and its appropriateness derives from the nature of the social phenomena to be explored.

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Metadata

Authors
Morgan, G., & Smircich, L.
Venue
The Academy of Management Review
Published
1980-10
Volume
5
Issue
4
Pages
491
ISSN
0363-7425 (ISSN-L)
OpenAlex
W1984804982
Cited by
1,850
References
2
FWCI
91.02
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: The Case for Qualitative Research. https://app.cochat.ai/papers/10.2307/257453
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Morgan, G., & Smircich, L. (1980). The Case for Qualitative Research. The Academy of Management Review. https://doi.org/10.2307/257453

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.