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Cited by 1,476

The DOI matches its Crossref record; 10 of the 10 references it cites were found in a registry or an index.

Falling Forward: Real Options Reasoning and Entrepreneurial Failure

McGrath, Rita Gunther·1999·The Academy of Management Review

Abstract

Although failure in entrepreneurship is pervasive, theory often reflects an equally pervasive antifailure bias. Here, I use real options reasoning to develop a more balanced perspective on the role of entrepreneurial failure in wealth creation, which emphasizes managing uncertainty by pursuing high-variance outcomes but investing only if conditions are favorable. This can increase profit potential while containing costs. I also offer propositions that suggest how gains from entrepreneurship may be maximized and losses mitigated.

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Metadata

Authors
McGrath, R. G.
Venue
The Academy of Management Review
Published
1999-01
Volume
24
Issue
1
Pages
13
ISSN
0363-7425 (ISSN-L)
OpenAlex
W2158222839
Cited by
1,476
References
10
FWCI
40.73
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Falling Forward: Real Options Reasoning and Entrepreneurial Failure. https://app.cochat.ai/papers/10.2307/259034
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McGrath, R. G. (1999). Falling Forward: Real Options Reasoning and Entrepreneurial Failure. The Academy of Management Review. https://doi.org/10.2307/259034

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.