Cited by 663Digital Platforms and EconomicsInnovation Diffusion and ForecastingInnovation and Knowledge Management

TECHNOLOGY SUCCESS AND FAILURE IN WINNER-TAKE-ALL MARKETS: THE IMPACT OF LEARNING ORIENTATION, TIMING, AND NETWORK EXTERNALITIES.

Schilling, M. A.·2002·Academy of Management Journal

Abstract

In industries characterized by network externalities, a single technology standard often rises to dominance, locking out competing technologies. This research demonstrates that despite “path depend...

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  • In nascent multi-platform settings, due to the ongoing battle for market dominance and the potential for a winner-take-all outcome, complementors are likely to seek market signals that help them assess which platform(s) have a higher potential to outperform their rivals.

    “In nascent multi-platform settings, due to the ongoing battle for market dominance among platforms and the potential for a winner-take-all outcome (Schilling 2002), complementors are likely to seek market signals that help them assess which platform(s) have a higher potential to outperform their rivals.”
  • Multihoming can shield complementors against the risk of a platform's market failure.

    “and by shielding against the risk of a platform's market failure (Schilling 2002)”

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References 34 · Cited by 663

Authors
Schilling, M. A.
Affiliations
New York University (US)
Corresponding author
Schilling, M. A.
Venue
Academy of Management Journal
Published
2002-04-01
Volume
45
Issue
2
Pages
387-398
ISSN
  • 0001-4273 (ISSN-L)
  • 1948-0989
OpenAlex
W2027039996
Cited by
663
References
34
Citations by year
2026: 13 · 2025: 24 · 2024: 34 · 2023: 36 · 2022: 39 · 2021: 35 · 2020: 40 · 2019: 38 · 2018: 32 · 2017: 37 · 2016: 33 · 2015: 36 · 2014: 27 · 2013: 30 · 2012: 28
FWCI
52.88
Type
journal article
Language
en
Open access
closed
Locations
Academy of Management Journal (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Digital Platforms and Economics
  • Social Sciences › Decision Sciences › Management Science and Operations Research › Innovation Diffusion and Forecasting
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Innovation and Knowledge Management
Keywords
winner-take-all markets, network effects, learning orientation, technology standards, path dependence, technological lock-in

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