TECHNOLOGY SUCCESS AND FAILURE IN WINNER-TAKE-ALL MARKETS: THE IMPACT OF LEARNING ORIENTATION, TIMING, AND NETWORK EXTERNALITIES.
Abstract
In industries characterized by network externalities, a single technology standard often rises to dominance, locking out competing technologies. This research demonstrates that despite “path depend...
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In nascent multi-platform settings, due to the ongoing battle for market dominance and the potential for a winner-take-all outcome, complementors are likely to seek market signals that help them assess which platform(s) have a higher potential to outperform their rivals.
“In nascent multi-platform settings, due to the ongoing battle for market dominance among platforms and the potential for a winner-take-all outcome (Schilling 2002), complementors are likely to seek market signals that help them assess which platform(s) have a higher potential to outperform their rivals.”
From Smart Timing for Smart Products? Complementor Multihoming in Nascent Platform Markets (2026) · cites this paper as Schilling 2002
Multihoming can shield complementors against the risk of a platform's market failure.
“and by shielding against the risk of a platform's market failure (Schilling 2002)”
From Smart Timing for Smart Products? Complementor Multihoming in Nascent Platform Markets (2026) · cites this paper as Schilling 2002
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References 34 · Cited by 663
- Authors
- Schilling, M. A.
- Affiliations
- New York University (US)
- Corresponding author
- Schilling, M. A.
- ORCID
- Schilling, M. A.
- Venue
- Academy of Management Journal
- Publisher
- Academy of Management
- Published
- 2002-04-01
- Volume
- 45
- Issue
- 2
- Pages
- 387-398
- ISSN
- 0001-4273 (ISSN-L)
- 1948-0989
- OpenAlex
- W2027039996
- Cited by
- 663
- References
- 34
- Citations by year
- 2026: 13 · 2025: 24 · 2024: 34 · 2023: 36 · 2022: 39 · 2021: 35 · 2020: 40 · 2019: 38 · 2018: 32 · 2017: 37 · 2016: 33 · 2015: 36 · 2014: 27 · 2013: 30 · 2012: 28
- FWCI
- 52.88
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Academy of Management Journal (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Digital Platforms and Economics
- Social Sciences › Decision Sciences › Management Science and Operations Research › Innovation Diffusion and Forecasting
- Social Sciences › Business, Management and Accounting › Strategy and Management › Innovation and Knowledge Management
- Keywords
- winner-take-all markets, network effects, learning orientation, technology standards, path dependence, technological lock-in
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