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Marketing Research: Methodological Foundations
Abstract
This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. The six stages of the research process provide a solid framework to ensure the development of students’ conceptual and practical understanding of marketing research. It may be used for both upper-division undergraduate and graduate level courses.
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Citations
Cited by
An assessment of the use of partial least squares structural equation modeling in marketing research
Hair, J. F., Sarstedt, M., Ringle, C. M., & Mena, J. A. (2012) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-011-0261-6 · Cited by 8,088
Beyond Accuracy: What Data Quality Means to Data Consumers
Wang, R. Y., & Strong, D. M. (1996) · Journal of Management Information Systems · doi:10.1080/07421222.1996.11518099 · Cited by 4,672
Ohanian, R. (1990) · Journal of Advertising · doi:10.1080/00913367.1990.10673191 · Cited by 4,043
The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
Thomson, M., MacInnis, D. J., & Whan Park, C. (2005) · Journal of Consumer Psychology · doi:10.1207/s15327663jcp1501_10 · Cited by 2,713
Measuring the hedonic and utilitarian dimensions of consumer attitude
Voss, K. E., Spangenberg, E. R., & Grohmann, B. (2003) · Journal of Marketing Research · doi:10.1509/jmkr.40.3.310.19238 · Cited by 2,151
Metadata
- Authors
- Ferguson, C. E., El-Dirghami, A., & Churchill, G. A.
- Venue
- Journal of Marketing Research
- Publisher
- JSTOR
- Published
- 1977-02
- Volume
- 14
- Issue
- 1
- Pages
- 131
- ISSN
- 0022-2437 (ISSN-L)
- OpenAlex
- W2029125978
- Cited by
- 4,351
- References
- 0
- FWCI
- 1.86
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: Marketing Research: Methodological Foundations. https://app.cochat.ai/papers/10.2307/3151081
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- Ferguson, C. E., El-Dirghami, A., & Churchill, G. A. (1977). Marketing Research: Methodological Foundations. Journal of Marketing Research. https://doi.org/10.2307/3151081
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
