The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
A Scale to Measure Self-Concepts, Person Concepts, and Product Concepts
Abstract
The author describes the construction of a scale to measure self-concepts, person concepts, and product concepts. Multivariate analysis and multidimensional scaling procedures are employed to develop a 15-item semantic differential scale. Measures of test-retest reliability are reported. Validity of the scale is assessed by the multitrait-multimethod matrix approach.
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Citations
Cites
Convergent and discriminant validation by the multitrait-multimethod matrix.
Campbell, D. T., & Fiske, D. W. (1959) · Psychological Bulletin · doi:10.1037/h0046016 · Cited by 17,116
Personality and consumer behavior: A review
Kassarjian, H. H. (1971) · Journal of Marketing Research · doi:10.1177/002224377100800401 · Cited by 601
Cited by
Direct and indirect effects of self-image congruence on brand loyalty
Kressmann, F., Sirgy, M. J., Herrmann, A., Huber, F., Huber, S., & Lee, D.-J. (2006) · Journal of Business Research · doi:10.1016/j.jbusres.2006.06.001 · Cited by 971
Self concept and product choice: An integrated perspective
Malhotra, N. K. (1988) · Journal of Economic Psychology · doi:10.1016/0167-4870(88)90029-3 · Cited by 538
Self-citationSymbolism in California’s early market for hybrid electric vehicles
Heffner, R. R., Kurani, K. S., & Turrentine, T. S. (2007) · Transportation Research Part D: Transport and Environment · doi:10.1016/j.trd.2007.04.003 · Cited by 375
Brocato, E. D., Voorhees, C. M., & Baker, J. (2012) · Journal of Retailing · doi:10.1016/j.jretai.2012.01.006 · Cited by 374
Branding Social Media in the Travel Industry
Christou, E. (2015) · Procedia - Social and Behavioral Sciences · doi:10.1016/j.sbspro.2015.01.1244 · Cited by 69
Metadata
- Authors
- Malhotra, N. K.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1981-11
- Volume
- 18
- Issue
- 4
- Pages
- 456-464
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2315631756
- Cited by
- 376
- References
- 2
- FWCI
- 4.72
- Type
- journal article
- Language
- en
- Open access
- closed
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- Malhotra, N. K. (1981). A Scale to Measure Self-Concepts, Person Concepts, and Product Concepts. Journal of Marketing Research. https://doi.org/10.1177/002224378101800407
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
