CoChat
Sign Up
Cited by 69Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and Loyalty

The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.

Branding Social Media in the Travel Industry

Open access
Christou, Evangelos·2015·Procedia - Social and Behavioral Sciences
DOI 10.1016/j.sbspro.2015.01.1244
Open this paper in CoChat — free accountOpen PDF

Abstract

It has been established that strong social media brands are important in the travel and tourism industry. Social media brands provide the link between customers and the travel firms and customers may or may not develop a degree of loyalty to brands. The present study suggests that trust in a social media brand has high influence in developing of brand loyalty. Based on hypotheses developed, trust in a travel social media brand is influenced by brand characteristics, company characteristics and customer characteristics. The present survey took place in Greece and examined the attitudes of visitors in the cities of Thessaloniki and Athens. The survey results demonstrate that social media brand characteristics appear more important in their impact on a customer's trust in a brand. It was also established that trust in a travel social media brand is positively influencing brand loyalty. Finally, recommendations are developed for social media marketers in relation to building and maintaining customer trust in a brand.

Overview

The claims and statistics of this paper haven’t been checked yet.

Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.

A few free checks a day · papers already verified open instantly · results are public

Integrity signals

Registry

Crossref · 10.1016/j.sbspro.2015.01.1244

Cites

4 of 4 references verified0 citation errors · 0 not checkable

Statistics

Verification

Claims the paper makes

The claims and statistics of this paper haven’t been checked yet.

Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.

A few free checks a day · papers already verified open instantly · results are public

Claims other papers make about this one

Each is checked against this paper’s own text: does it say what the citing paper says it does?

Self-check

Percentages, sums and reported differences re-computed from the paper’s own numbers.

The self-check needs the paper’s full text.

Citations

Cites

Show all 4 references

Research works printed but not linked: 57

  1. Åkerhielm, 2003, Brand Europe: European integration and tourism development, Cornell Hotel and Restaurant Administration Quarterly, 44, 88, 10.1016/S0010-8804(03)90112-1 · DOI
  2. Amaro, 2015, An integrative model of consumers’ intentions to purchase travel online, Tourism Management, 46, 64, 10.1016/j.tourman.2014.06.006 · DOI
  3. Andaleep, 1996, Factors Influencing Customer Trust in Salespersons in a Developing Country, Journal of International Marketing, 4, 35, 10.1177/1069031X9600400404 · DOI
  4. Anderson, 1996, The Use of Pledges to Build and Sustain Commitment in Distribution Channels, Journal of Marketing Research, 33, 18
  5. Badawy, 2009, Technology management simply defined: A tweet plus two characters, Journal of Engineering and Technology Management, 26, 219, 10.1016/j.jengtecman.2009.11.001 · DOI
  6. Banks, S. (1968). The Relationships of Brand Preference to Brand Purchase. In H. Kassarjian, & T. Robertson, (Eds.) Perspectives in Consumer Behaviour. Scott Foresman & Co: Glenview, IL.
  7. Bearden, 1989, Measurement of Consumer Susceptibility to Interpersonal Influence, Journal of Consumer Research, 15, 473, 10.1086/209186 · DOI · Paper page
  8. Bendapudi, 1997, Customers’ Motivations for Maintaining Relationships with Service Providers, Journal of Retailing, 73, 15, 10.1016/S0022-4359(97)90013-0 · DOI
  9. Bennet, 1996, Relationship Formation and Governance in Consumer Markets: Transactional Analysis Versus the Behaviorist Approach, Journal of Marketing Management, 12, 417, 10.1080/0267257X.1996.9964425 · DOI
  10. Bloemer, 1995, The Complex Relationship Between Consumer Satisfaction and Brand Loyalty, Journal of Economic Psychology, 16, 311, 10.1016/0167-4870(95)00007-B · DOI
  11. Boon, S. & Holmes, J. (2001) .The Dynamics of Interpersonal Trust. In A. Hinde. & J. Groebel, (Eds.), Cooperation and Prosocial Behavior. Cambridge University Press: Cambridge.
  12. Bradach, 1997, Price, Authority, and Trust: From Ideals Types to Plural Forms, Annual Review of Sociology, 23, 97
  13. Brown, 1952, Brand Loyalty: Fact or Fiction, Advertising Age, 23, 52
  14. Butler, 1991, Toward Understanding and Measuring Conditions of Trust: Evolution of A Conditions of Trust Inventory, Journal of Management, 17, 643, 10.1177/014920639101700307 · DOI
  15. Christou, 2003, Guest Loyalty Likelihood in Relation to Hotels’ Corporate Image and Reputation: A Study of Three Countries in Europe, Journal of Hospitality & Leisure Marketing, 10, 88, 10.1300/J150v10n03_05 · DOI
  16. Christou, 2010, Relationship Marketing Practices for Retention of Corporate Customers in Hospitality Contract Catering, Tourism & Hospitality Management, 16, 1, 10.20867/thm.16.1.1 · DOI
  17. Christou, E., (2011b). Exploring Online Sales Promotions in the Hospitality Industry. Journal of Hospitality Marketing & Management, Vol. 20, No. 7, pp. 814-829. · DOI
  18. Christou, 2013, Exploring brand confusion through hotel adverts, Tourismos, 8, 151
  19. Christou, E. & Kassianidis, P. (2002). Examining the Adoption of E-shopping for Travel Services: Determinants of Consumers’ Perceptions. Information and Communication Technologies in Tourism 2002. A. Wober, A. Frew, and M. Hitz., (eds.), Springer-Verlag, Wien. · DOI
  20. Christou, E. & Nella, A., (2010a). A Review of Wine Tourism Research from 1995 to 2010: Analysis of 110 Contributions. Journal of Hospitality and Tourism, 8, 112-123.
  21. Christou, E. & Nella, A. (2010b). Proposing an Alternative Service Quality Measurement Scale for Wine Tourism Experiences. Paper presented at the 2010 EuroCHRIE Conference, Stenden University Amsterdam (October 25-28).
  22. Cohen, 1987, Informational Social Influence and Product Evaluation, Journal of Applied Psychology, 71, 54
  23. Copeland, 1923, Relation of Consumer's Buying Habits to Marketing Methods, Harvard Business Review, 1, 282
  24. Creed, W. & Miles, R. (1996). Trust in Organizations. In M. Kramer & R, Tyler (Eds.), Trust in Organizations: Frontiers of Theory and Research. Sage: New York.
  25. Cunningham, 1956, Brand Loyalty - What, Where, How much?, Harvard Business Review, 34, 116
  26. D’Hausteserre, 2001, Destination branding in a hostile environment, Journal of Travel Research, 39, 300, 10.1177/004728750103900308 · DOI
  27. Delgado-Ballester, 2008, Effect of brand associations on consumer reactions to unknown on-line brands, International Journal of Electronic Commerce, 12, 81, 10.2753/JEC1086-4415120305 · DOI
  28. Dick, 1994, Customer Loyalty: Toward an integrated Framework, Journal of the Academy of Marketing Science, 22, 99, 10.1177/0092070394222001 · DOI
  29. Dwivedi, 2009, The online destination image of Goa, Worldwide Hospitality and Tourism Themes, 1, 25, 10.1108/17554210910949869 · DOI
  30. Donath, 1999, Consumer Marketing Trends, Marketing News, 28, 14
  31. Doney, 1997, An Examination of the Nature of Trust in Buyer-Seller Relationships, Journal of Marketing, 61, 35, 10.2307/1251829 · DOI · Paper page
  32. Farley, 1963, Testing a Theory of Brand Loyalty, Proceedings of the American Marketing Association, 298
  33. Frank, 1962, Brand Choice as a Probability Process, Journal of Business, 35, 43, 10.1086/294465 · DOI
  34. Ganesan, 1994, Determinants of Long-Term Orientation in Buyer-Seller Relationships, Journal of Marketing, 58, 1, 10.2307/1252265 · DOI · Paper page
  35. Guest, 1955, Brand Loyalty: Twelve Years Later, Journal of Applied Psychology, 28, 405, 10.1037/h0043528 · DOI
  36. Horster, 2011, The influence of travel company reputation on online travel decisions, e-Review of Tourism Research, 9, 107
  37. Jacoby, 1971, A Model of Brand Loyalty, Journal of Advertising Research, 11, 25
  38. Jacoby, 1988, Brand Loyalty Vs. Repeat Purchasing Behavior, Journal of Marketing Research, 25, 1
  39. Jacoby, J. & Chestnut, R. (1978). Brand Loyalty: Measurement and Management, John Wiley & Sons: New York.
  40. Jones, 1989, Perceived Leadership Behavior and Employee Confidence in the Leader as Moderated by Job Involvement, Journal of Applied Psychology, 74, 146
  41. Larzelere, 1992, The Dyadic Trust Scale: Toward Understanding Interpersonal Trust in Close Relationships, Journal of Marriage and the Family, 7, 595
  42. Lipstein, 1959, The Dynamics of Brand Loyalty and Brand Switching, Proceedings, Fifth Annual Conference, Advertising Research Foundation, 88
  43. Malhotra, 1991, A Scale to Measure Self-Concepts, Person Concepts, and Product Concepts, Journal of Marketing Research, 22, 456
  44. Miniard, 1993, Modeling Personal and Normative Influences on Behavior, Journal of Consumer Research, 20, 169
  45. Murphy, 2007, Linking travel motivation, tourist self-image and destination brand personality, Journal of Travel and Tourism Marketing, 22, 45, 10.1300/J073v22n02_04 · DOI
  46. Rowley, 2005, Building brand webs: Customer relationship management through the Tesco Clubcard loyalty scheme, International Journal of Retail and Distribution Management, 33, 194, 10.1108/09590550510588361 · DOI
  47. Scheer, 1995, The Effects of Perceived Interdependence on Dealer Attitudes, Journal of Marketing Research, 32, 348, 10.2307/3151986 · DOI
  48. Sigala, 2001, Modelling E-marketing Strategies: Internet Presence and Exploitation of Greek Hotels, Journal of Travel & Tourism Marketing, 11, 83, 10.1300/J073v11n02_05 · DOI
  49. Sigala, 2002, Developing Competitive E-commerce Strategies: Implications for the Hotel Sector, Tourism Today, 2, 27
  50. Sigala, 2003, Competing in the Virtual Marketspace: A Strategic Model for Developing E-commerce in the Hotel Industry, International Journal of Hospitality Information Technology, 3, 43, 10.3727/153373403803617691 · DOI
  51. Sigala, M. (2009). WEB 2.0, social marketing strategies and distribution channels for city destinations: Enhancing the participatory role of travelers and exploiting their collective intelligence. Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World, pp.221-245.
  52. Sigala, 2010, Measuring Customer Value in Online Collaborative Trip Planning Processes, Marketing Intelligence and Planning, 28, 418, 10.1108/02634501011053559 · DOI
  53. Sigala, 2014, Customer Involvement in Sustainable Supply Chain Management: A Research Framework and Implications in Tourism, Cornell Hospitality Quarterly, 55, 76, 10.1177/1938965513504030 · DOI
  54. Sitkin, 1998, Explaining the Effectiveness of Legalistic Remedies for Trust/Distrust, Organizational Science, 4, 367, 10.1287/orsc.4.3.367 · DOI · Paper page
  55. Westbrook, R. & Oliver, R. (1996). Developing Better Measures of Consumer Satisfaction. In B. Monroe (Ed.), Advances in Consumer Research, Ann Arbor: Michigan.
  56. Zand, 1982, Trust and Managerial Problem Solving, Administrative Science Quarterly, 27, 229
  57. Zucker, L. (1986). Production of Trust: Institutional Sources of Economic Structure. In M. Staw & L. Cummings (Eds.), Research in Organizational Behavior, Prentice-Hall: Englewood Cliffs.

Cited by

Sorted by citations

See all 69

Metadata

Authors
Christou, E.
Affiliations
Alexander Technological Educational Institute of Thessaloniki (GR)
Corresponding author
Christou, Evangelos
ORCID
Christou, Evangelos
Venue
Procedia - Social and Behavioral Sciences
Publisher
Elsevier BV
Published
2015-02
Volume
175
Pages
607-614
ISSN
1877-0428 (ISSN-L)
DOI
10.1016/j.sbspro.2015.01.1244
OpenAlex
W2050254751
Cited by
69
References
4
Citations by year
2026: 4 · 2025: 7 · 2024: 9 · 2023: 7 · 2022: 3 · 2021: 6 · 2020: 10 · 2019: 10 · 2018: 6 · 2017: 2 · 2016: 4 · 2015: 1
FWCI
15.54
Type
conference paper
Language
en
Open access
Licence
Locations
  • Procedia - Social and Behavioral Sciences (publishedVersion, cc-by-nc-nd)
  • Eureka! Institutional Repository (Eureka!) (submittedVersion, cc-by-nc-nd)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
  • Social Sciences › Business, Management and Accounting › Marketing › Customer Service Quality and Loyalty
Keywords
social media branding, tourism industry, brand trust, brand loyalty, brand attributes, firm characteristics, client characteristics, tourism marketing, social media marketing

About these checks

Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Statistics and arithmetic are recomputed, not judged.

Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.

What counts as a claim ›How we measure confidence ›How we check this ›

Are you an author, or do you see a problem with this page? Request a review

How to cite

Cite CoChat for the checks on this page, and the paper for its own findings.

This page
CoChat. (2026). Citation check: Branding Social Media in the Travel Industry. https://app.cochat.ai/papers/10.1016/j.sbspro.2015.01.1244
The paper
Christou, E. (2015). Branding Social Media in the Travel Industry. Procedia - Social and Behavioral Sciences. https://doi.org/10.1016/j.sbspro.2015.01.1244