The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Picture-Word Consistency and the Elaborative Processing of Advertisements
Abstract
Michael J. Houston, Terry L. Childers, Susan E. Heckler, Picture-Word Consistency and the Elaborative Processing of Advertisements, Journal of Marketing Research, Vol. 24, No. 4 (Nov., 1987), pp. 359-369
Overview
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Citations
Cites
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
Mitchell, A. A., & Olson, J. C. (1981) · Journal of Marketing Research · doi:10.2307/3150973 · Cited by 1,472
Cited by
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Keller, K. L. (1993) · Journal of Marketing · doi:10.1177/002224299305700101 · Cited by 14,686
Images in Advertising: The Need for a Theory of Visual Rhetoric
Scott, L. M. (1994) · Journal of Consumer Research · doi:10.1086/209396 · Cited by 788
Heckler, S. E., & Childers, T. L. (1992) · Journal of Consumer Research · doi:10.1086/209275 · Cited by 722
Self-citationMeyer, R. E., Höllerer, M. A., Jancsary, D. C., & van Leeuwen, T. (2013) · Academy of Management Annals · doi:10.1080/19416520.2013.781867 · Cited by 499
Packaging communication: attentional effects of product imagery
Underwood, R. L., Klein, N. M., & Burke, R. R. (2001) · Journal of Product & Brand Management · doi:10.1108/10610420110410531 · Cited by 481
Metadata
- Authors
- Houston, M. J., Childers, T. L., & Heckler, S. E.
- Venue
- Journal of Marketing Research
- Publisher
- JSTOR
- Published
- 1987-11
- Volume
- 24
- Issue
- 4
- Pages
- 359
- ISSN
- 0022-2437 (ISSN-L)
- OpenAlex
- W2318391417
- Cited by
- 243
- References
- 1
- FWCI
- 10.68
- Type
- journal article
- Language
- en
- Open access
- closed
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
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Cite CoChat for the checks on this page, and the paper for its own findings.
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- CoChat. (2026). Citation check: Picture-Word Consistency and the Elaborative Processing of Advertisements. https://app.cochat.ai/papers/10.2307/3151383
- The paper
- Houston, M. J., Childers, T. L., & Heckler, S. E. (1987). Picture-Word Consistency and the Elaborative Processing of Advertisements. Journal of Marketing Research. https://doi.org/10.2307/3151383
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
