The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Humanistic Inquiry in Marketing Research: Philosophy, Method, and Criteria
Abstract
As the conception of what marketing is has evolved, so must the methods of inquiry also evolve. Marketing now is viewed as a socially constructed enterprise. Thus, what is needed are inputs from th...
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Citations
Cites
Do Sociological Theories Grow?
Wagner, D. G., & Berger, J. (1985) · American Journal of Sociology · doi:10.1086/228142 · Cited by 242
Cited by
Focus Groups as Qualitative Research
Morgan, D. (1997) · doi:10.4135/9781412984287 · Cited by 8,863
Baum, F., MacDougall, C., & Smith, D. (2006) · Journal of Epidemiology and Community Health · doi:10.1136/jech.2004.028662 · Cited by 2,420
Thompson, C. J. (1997) · Journal of Marketing Research · doi:10.1177/002224379703400403 · Cited by 1,142
When consumers and brands talk: Storytelling theory and research in psychology and marketing
Woodside, A. G., Sood, S., & Miller, K. E. (2008) · Psychology & Marketing · doi:10.1002/mar.20203 · Cited by 641
Lou, C. (2022) · Journal of Advertising · doi:10.1080/00913367.2021.1880345 · Cited by 455
Metadata
- Authors
- Hirschman, E. C.
- Venue
- Journal of Marketing Research
- Publisher
- JSTOR
- Published
- 1986-08
- Volume
- 23
- Issue
- 3
- Pages
- 237
- ISSN
- 0022-2437 (ISSN-L)
- OpenAlex
- W2314309858
- Cited by
- 815
- References
- 1
- FWCI
- 8.71
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: Humanistic Inquiry in Marketing Research: Philosophy, Method, and Criteria. https://app.cochat.ai/papers/10.2307/3151482
- The paper
- Hirschman, E. C. (1986). Humanistic Inquiry in Marketing Research: Philosophy, Method, and Criteria. Journal of Marketing Research. https://doi.org/10.2307/3151482
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
