The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
The Impact of Inferential Beliefs on Product Evaluations
Abstract
Though most observers acknowledge that consumers make inferences among product attributes, the influence of such inferences on product evaluation is much less clear. Study respondents evaluated products for which information on one of two attributes was systematically omitted. A general model is built to estimate the directional effect of inferences on product evaluation. The effect of inferences to a missing attribute is statistically significant and in the expected direction. In one case, the marginal value of the remaining attribute (price) reverses in sign because of an inference. Thus, inferences are theoretically important and a potentially troublesome issue in the modeling and measurement of consumer choice processes.
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Cites
Perception and the Representative Design of Psychological Experiments
Brunswik, E. (1956) · doi:10.1525/9780520350519 · Cited by 2,974
Cognitive Effects of Deceptive Advertising
Olson, J. C., & Dover, P. A. (1978) · Journal of Marketing Research · doi:10.2307/3150398 · Cited by 158
Cited by
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
Zeithaml, V. A. (1988) · Journal of Marketing · doi:10.1177/002224298805200302 · Cited by 18,292
Dimensions of Consumer Expertise
Alba, J. W., & Hutchinson, J. W. (1987) · Journal of Consumer Research · doi:10.1086/209080 · Cited by 4,375
Baker, J., Parasuraman, A., Grewal, D., & Voss, G. B. (2002) · Journal of Marketing · doi:10.1509/jmkg.66.2.120.18470 · Cited by 2,257
Akter, S., Fosso Wamba, S., & Dewan, S. (2017) · Production Planning & Control · doi:10.1080/09537287.2016.1267411 · Cited by 478
The Role of Price in Multi-Attribute Product Evaluations
Erickson, G. M., & Johansson, J. K. (1985) · Journal of Consumer Research · doi:10.1086/208508 · Cited by 412
Metadata
- Authors
- Huber, J., & McCann, J.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1982-08
- Volume
- 19
- Issue
- 3
- Pages
- 324-333
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2312458280
- Cited by
- 480
- References
- 2
- FWCI
- 21.76
- Type
- journal article
- Language
- en
- Open access
- closed
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