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Analyzing Complex Survey Data

Swenson, Michael J., Lee, Eun Sul, Forthofer, Ronald N., Lorimor, Ronald J.·1990·Journal of Marketing Research

Abstract

Series Editor's Introduction Acknowledgments 1. Introduction 2. Sample Design and Survey Data Types of Sampling The Nature of Survey Data A Different View of Survey Data 3. Complexity of Analyzing Survey Data Adjusting for Differential Representation: The Weight Developing the Weight by Poststratification Adjusting the Weight in a Follow-Up Survey Assessing the Loss or Gain in Precision: The Design Effect The Use of Sample Weights for Survey Data Analysis 4. Strategies for Variance Estimation Replicated Sampling: A General Approach Balanced Repeated Replication Jackknife Repeated Replication The Bootstrap Method The Taylor Series Method (Linearization) 5. Preparing for Survey Data Analysis Data Requirements for Survey Analysis Importance of Preliminary Analysis Choices of Method for Variance Estimation Available Computing Resources Creating Replicate Weights Searching for Appropriate Models for Survey Data Analysis 6. Conducting Survey Data Analysis A Strategy for Conducting Preliminary Analysis Conducting Descriptive Analysis Conducting Linear Regression Analysis Conducting Contingency Table Analysis Conducting Logistic Regression Analysis Other Logistic Regression Models Design-Based and Model-Based Analyses 7. Concluding Remarks Notes References Index About the Authors

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Metadata

Authors
Swenson, M. J., Lee, E. S., Forthofer, R. N., & Lorimor, R. J.
Venue
Journal of Marketing Research
Publisher
JSTOR
Published
1990-05
Volume
27
Issue
2
Pages
241
ISSN
0022-2437 (ISSN-L)
OpenAlex
W2079659997
Cited by
416
References
1
FWCI
3.40
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Analyzing Complex Survey Data. https://app.cochat.ai/papers/10.2307/3172853
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Swenson, M. J., Lee, E. S., Forthofer, R. N., & Lorimor, R. J. (1990). Analyzing Complex Survey Data. Journal of Marketing Research. https://doi.org/10.2307/3172853

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