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On the New Theory of Consumer Behavior
Abstract
This essay advocates a reformulation of the theory of consumer behavior, based on the household production function approach suggested in Becker's A Theory of the Allocation of Time [1]. The case for the reformulation rests, in part, on inadequacies of the traditional theory of choice, and more importantly, on the new approach's capacity to generate a wide range of cogent testable hypotheses and to provide the social scientist with tools relevant for understanding a broad spectrum of observed human behavior.
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Cites
Irrational Behavior and Economic Theory
Becker, G. S. (1962) · Journal of Political Economy · doi:10.1086/258584 · Cited by 1,156
Self-citation
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Iannaccone, L. R. (1990) · Journal for the Scientific Study of Religion · doi:10.2307/1386460 · Cited by 756
Technological progress and sustainable development: what about the rebound effect?
Binswanger, M. (2001) · Ecological Economics · doi:10.1016/s0921-8009(00)00214-7 · Cited by 737
Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation
Szymanski, D. M., Bharadwaj, S. G., & Varadarajan, P. R. (1993) · Journal of Marketing · doi:10.1177/002224299305700401 · Cited by 565
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Urbany, J. E., Dickson, P. R., & Kalapurakal, R. (1996) · Journal of Marketing · doi:10.1177/002224299606000207 · Cited by 386
Metadata
- Authors
- Michael, R. T., & Becker, G. S.
- Venue
- The Swedish Journal of Economics
- Publisher
- JSTOR
- Published
- 1973-12
- Volume
- 75
- Issue
- 4
- Pages
- 378
- ISSN
- 0039-7318 (ISSN-L)
- OpenAlex
- W137751617
- Cited by
- 488
- References
- 1
- FWCI
- 10.32
- Type
- journal article
- Language
- en
- Open access
- closed
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