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The People's Choice
Abstract
В своей классической работе «Выбор народа» группа авторов под руководством Пола Лазарсфельда впервые комплексно исследует влияние масс медиа на электоральное поведение на примере президентской кампании Рузвельта-Уилки 1940 года. На протяжении семи месяцев авторы опрашивают около 3000 респондентов и приходят к выводу, что мнение большинства людей зависит не напрямую от СМИ, а от других членов их первичных групп, которые и являются активными потребителями медиа-продукции. Этих людей авторы назвали прочно вошедшим в научный обиход термином «лидеры мнения».
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Citations
Cited by
Electronic word-of-mouth in hospitality and tourism management
Litvin, S. W., Goldsmith, R. E., & Pan, B. (2008) · Tourism Management · doi:10.1016/j.tourman.2007.05.011 · Cited by 3,267
Sears, D. O. (1986) · Journal of Personality and Social Psychology · doi:10.1037//0022-3514.51.3.515 · Cited by 2,119
Red Media, Blue Media: Evidence of Ideological Selectivity in Media Use
Iyengar, S., & Hahn, K. S. (2009) · Journal of Communication · doi:10.1111/j.1460-2466.2008.01402.x · Cited by 1,940
Gil de Zúñiga, H., Jung, N., & Valenzuela, S. (2012) · Journal of Computer-Mediated Communication · doi:10.1111/j.1083-6101.2012.01574.x · Cited by 1,821
The Fox News Effect: Media Bias and Voting
DellaVigna, S., & Kaplan, E. (2007) · The Quarterly Journal of Economics · doi:10.1162/qjec.122.3.1187 · Cited by 1,602
Metadata
- Authors
- Christoph, V. F., Lazarfeld, P. F., Berelson, B., & Gaudet, H.
- Venue
- The American Catholic Sociological Review
- Publisher
- JSTOR
- Published
- 1945-10
- Volume
- 6
- Issue
- 3
- Pages
- 188
- ISSN
- 0362-515X (ISSN-L)
- OpenAlex
- W1692053227
- Cited by
- 1,732
- References
- 0
- FWCI
- 430.91
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: The People's Choice. https://app.cochat.ai/papers/10.2307/3707538
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- Christoph, V. F., Lazarfeld, P. F., Berelson, B., & Gaudet, H. (1945). The People's Choice. The American Catholic Sociological Review. https://doi.org/10.2307/3707538
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
