The DOI matches its Crossref record.
Integrated Strategy: Market and Nonmarket Components
Abstract
A business strategy must be congruent with the capabilities of a firm as well as both its market and nonmarket environments. The market environment includes those interactions between the firm and other parties that are intermediated by markets or private agreements. The nonmarket environment includes those interactions that are intermediated by public institutions. A business strategy must integrate both market and nonmarket components.
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Citations
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Metadata
- Authors
- Baron, D. P.
- Venue
- California Management Review
- Publisher
- SAGE Publications
- Published
- 1995-01
- Volume
- 37
- Issue
- 2
- Pages
- 47-65
- ISSN
- 0008-1256 (ISSN-L)
- 2162-8564
- OpenAlex
- W2067268575
- Cited by
- 1,023
- References
- 0
- FWCI
- 22.46
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
