A Corporate Social Performance–Corporate Financial Performance Behavioral Model for Consumers
Abstract
We present a model linking corporate social performance (CSP) and corporate financial performance (CFP). Our CSP–CFP behavioral model for consumers examines the roles of information intensity and moral values in linking CSP with purchase behavior. We predict information intensity will influence the consumer's brand attitude, and we expect consumer moral values to have a main effect on purchase intentions, as well as to interact with information intensity in predicting purchase intentions.
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Firms receive positive evaluations only if their CSR initiatives are consistent with their prior reputation.
“firms receive positive evaluations only if their CSR initiatives are consistent with their prior reputation”
From Strategic Silence: Withholding Certification Status as a Hypocrisy Avoidance Tactic (2018) · cites this paper as Schuler and Cording, 2006
Cites
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Corporate responsibility and financial performance: The role of intangible resources
Surroca, J., Tribó, J. A., & Waddock, S. (2010) · Strategic Management Journal · doi:10.1002/smj.820 · Cited by 2,252 · see citing works
Dhaliwal, D. S., Radhakrishnan, S., Tsang, A., & Yang, Y. G. (2012) · The Accounting Review · doi:10.2308/accr-10218 · Cited by 1,916 · see citing works
Strategic Silence: Withholding Certification Status as a Hypocrisy Avoidance Tactic
Carlos, W. C., & Lewis, B. W. (2018) · Administrative Science Quarterly · doi:10.1177/0001839217695089 · Cited by 393 · see citing works
Hawn, O., Chatterji, A., & Mitchell, W. (2014) · doi:10.2139/ssrn.2418300 · Cited by 339 · see citing works
- Authors
- Schuler, D. A., & Cording, M.
- Affiliations
- Rice University (US)
- ORCID
- Schuler, Douglas A.
- Venue
- Academy of Management Review
- Publisher
- Academy of Management
- Published
- 2006-07
- Volume
- 31
- Issue
- 3
- Pages
- 540-558
- ISSN
- 0363-7425 (ISSN-L)
- 1930-3807
- OpenAlex
- W2110515031
- Cited by
- 493
- References
- 6
- Citations by year
- 2026: 17 · 2025: 24 · 2024: 38 · 2023: 26 · 2022: 36 · 2021: 30 · 2020: 35 · 2019: 23 · 2018: 24 · 2017: 25 · 2016: 37 · 2015: 26 · 2014: 23 · 2013: 23 · 2012: 26
- FWCI
- 39.77
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Academy of Management Review (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Social Responsibility Reporting
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Keywords
- corporate social performance, corporate financial performance, consumer purchase behavior, information intensity, moral values, brand attitude, purchase intention, behavioral models, corporate social responsibility
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