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Shooting the Rapids: Managing Product Development in Turbulent Environments
Abstract
This article explores the drivers of product development performance in a rapidly changing environment. Effective product developers in turbulent environments, such as Silicon Graphics and NEC, provide a contrast to traditional product development. They exhibit a development process characterized by extreme flexibility and responsiveness. This, in turn, hinges on the capability to gather and rapidly respond to new knowledge about technical and market information as a project evolves. Instead of focusing on execution and implementation, these companies' development process emphasizes the importance of the concept development stage, while keeping the product's specification fluid as late as possible in a project. This ensures the best match between system and component technologies, as well as the maximum flexibility to respond to changes.
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Cited by
Toward a Theory of Paradox: A Dynamic equilibrium Model of Organizing
Smith, W. K., & Lewis, M. W. (2011) · Academy of Management Review · doi:10.5465/amr.2009.0223 · Cited by 1,631
Koufteros, X., Vonderembse, M., & Jayaram, J. (2005) · Decision Sciences · doi:10.1111/j.1540-5915.2005.00067.x · Cited by 855
A methodology for achieving agility in manufacturing organisations: An introduction
Sharifi, H., & Zhang, Z. (1999) · International Journal of Production Economics · doi:10.1016/s0925-5273(98)00217-5 · Cited by 827
The Effects of Environmental Turbulence on New Product Development Strategy Planning
Calantone, R., Garcia, R., & Dröge, C. (2003) · Journal of Product Innovation Management · doi:10.1111/1540-5885.2002003 · Cited by 688
Technology strategy and software new ventures' performance
Zahra, S. A., & Bogner, W. C. (2000) · Journal of Business Venturing · doi:10.1016/s0883-9026(98)00009-3 · Cited by 637
Metadata
- Authors
- Iansiti, M.
- Venue
- California Management Review
- Publisher
- SAGE Publications
- Published
- 1995-10
- Volume
- 38
- Issue
- 1
- Pages
- 37-58
- ISSN
- 0008-1256 (ISSN-L)
- 2162-8564
- OpenAlex
- W2086490447
- Cited by
- 331
- References
- 0
- FWCI
- 11.84
- Type
- journal article
- Language
- en
- Open access
- closed
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