The DOI matches its Crossref record.
Stealth Marketing: How to Reach Consumers Surreptitiously
Abstract
Stealth marketing techniques are being driven by a growing criticism of the advertising industry, and are based on the premise that word of mouth and peer group recommendation are the most effective promotional and marketing tools.This article discusses stealth marketing methods used by companies to reach consumers without their motives being obvious. The authors feel that brand managers need to consider the strengths and weaknesses of stealth marketing and traditional marketing before they decide on either.
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cited by
Electronic word-of-mouth in hospitality and tourism management
Litvin, S. W., Goldsmith, R. E., & Pan, B. (2008) · Tourism Management · doi:10.1016/j.tourman.2007.05.011 · Cited by 3,267
De Veirman, M., Cauberghe, V., & Hudders, L. (2017) · International Journal of Advertising · doi:10.1080/02650487.2017.1348035 · Cited by 2,548
Hudson, S., & Ritchie, J. R. B. (2006) · Journal of Travel Research · doi:10.1177/0047287506286720 · Cited by 570
Fransen, M. L., Verlegh, P. W. J., Kirmani, A., & Smit, E. G. (2015) · International Journal of Advertising · doi:10.1080/02650487.2014.995284 · Cited by 282
Campbell, M. C., Mohr, G. S., & Verlegh, P. W. J. (2013) · Journal of Consumer Psychology · doi:10.1016/j.jcps.2012.10.012 · Cited by 234
Toward a Framework for Assessing Covert Marketing Practices
Milne, G. R., Bahl, S., & Rohm, A. (2008) · Journal of Public Policy & Marketing · doi:10.1509/jppm.27.1.57 · Cited by 69
Metadata
- Authors
- Kaikati, A. M., & Kaikati, J. G.
- Venue
- California Management Review
- Publisher
- SAGE Publications
- Published
- 2004-07
- Volume
- 46
- Issue
- 4
- Pages
- 6-22
- ISSN
- 0008-1256 (ISSN-L)
- 2162-8564
- OpenAlex
- W1967955521
- Cited by
- 304
- References
- 0
- FWCI
- 26.24
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
