Cited by 5Linguistics and Discourse AnalysisPublic Relations and Crisis CommunicationMedia Discourse and Social Analysis

The DOI matches its Crossref record; 15 of the 16 references it cites were found in a registry or an index.

Mediakeskustelun välittämä Tampereen yliopiston nimenvalintaprosessi osallistujien roolien, positioiden ja argumenttien valossa

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Abstract

Artikkelissa tutkitaan instituution nimenvalintaprosessia mediajulkisuudessa. Taustalla on kolmen korkeakoulun, Tampereen yliopiston, Tampereen teknillisen yliopiston ja Tampereen ammattikorkeakoulun, yhdistymishanke vuosina 2016–2017. Aineistona on perinteisen ja sosiaalisen median tekstejä, joissa yhdistyvän yliopiston nimenvalinnasta keskustellaan. Nimineuvottelussa puheenvuoroja esitetään sekä annetuista rooleista että otetuista positioista. Roolit ja positiot paljastuvat puheenaiheista, puhujien määrittelyistä ja kielellisistä valinnoista. Nimineuvottelua käydään instituutioiden, kielen, brändin, paikallisuuden ja karnevalistisen naurun näkökulmista. Annetuissa rooleissa keskustellaan etenkin perinteisessä mediassa, ja otettujen positioiden puheenvuorot painottuvat sosiaaliseen mediaan. Median kiinnostus nimeä kohtaan on osaltaan vaikuttamassa siihen, mikä nimi uudelle yliopistolle lopulta valitaan.

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Research works printed but not linked: 3

  1. Bakhtin, M. (1984). Problems of Dostoeyvsky's poetics. Minneapolis: University of Minnesota Press.
  2. Schmidt-Jüngst, M. (2015). Naming Choices of Transgender People in Germany. Teoksessa E. Aldrin, L. Gustafsson, M. Löfdahl & L. Wenner (toim.), Innovationer i namn och namnmönster. Handlingar från NORNA:s 43:e symposium i Halmstad den 6-8 november 2013, (s. 234- 249). Uppsala: Norna-förlaget.
  3. Sjöblom, P. (2016). Commercial names. Teoksessa C. Hough (toim.), The Oxford handbook of names and naming, (s. 453-464). Oxford University Press.

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Metadata

Authors
Ainiala, T., Räisä, T., & Sjöblom, P.
Affiliations
  • University of Helsinki (FI)
  • Arcada University of Applied Sciences (FI)
  • University of Turku (FI)
Venue
Puhe ja kieli
Publisher
Puhe ja kieli
Published
2020-06-05
Issue
1
Pages
1-22
ISSN
1458-3410 (ISSN-L)
OpenAlex
W4245040419
Cited by
4
References
16
Citations by year
2026: 1 · 2024: 1 · 2020: 2
FWCI
2.76
Type
journal article
Language
fi
Open access
Locations
Puhe ja kieli (publishedVersion)
Topics
  • Social Sciences › Linguistics and Language › Linguistics and Discourse Analysis
  • Social Sciences › Communication › Public Relations and Crisis Communication
  • Social Sciences › Sociology and Political Science › Media Discourse and Social Analysis
Keywords
Tampere University, media discourse, social media, institutional naming, branding, local identity, university mergers

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