The DOI matches its Crossref record; 8 of the 8 references it cites were found in a registry or an index.
Live Streaming Commerce: Uses and Gratifications Approach to Understanding Consumers’ Motivations
Open accessAbstract
In this paper, we introduce live streaming commerce– e-commerce integrated with real-time social interaction via live streams. Using a uses and gratifications framework, we identified four motivations (enjoyment of interaction, substitutability of personal examination, need for community, and trend setting) related to live streaming commerce, and explored relationships between motivations and behavioral intentions in three different scenarios: general watching scenario, product search scenario, and internet celebrity scenario. Results showed that substitutability of personal examination was associated with the general watching scenario and product search scenario, while enjoyment of interaction was associated with the internet celebrity scenario. Trend setting was associated with all scenarios but need for community was insignificant with all scenarios. Design implications based on results are discussed for future live streaming commerce system development.
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cites
Users of the world, unite! The challenges and opportunities of Social Media
Kaplan, A. M., & Haenlein, M. (2010) · Business Horizons · doi:10.1016/j.bushor.2009.09.003 · Cited by 17,875 · cited 1×
“[35] mentioned that social networking sites was a narrower term of social media and could be categorized into asynchronous [23] and synchronous [19].”
BackgroundExtrinsic and Intrinsic Motivation to Use Computers in the Workplace 1
Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1992) · Journal of Applied Social Psychology · doi:10.1111/j.1559-1816.1992.tb00945.x · Cited by 6,231
Uses and Gratifications Research
Katz, E., Blumler, J. G., & Gurevitch, M. (1973) · Public Opinion Quarterly · doi:10.1086/268109 · Cited by 4,012
Uses and Gratifications Theory in the 21st Century
Ruggiero, T. E. (2000) · Mass Communication and Society · doi:10.1207/s15327825mcs0301_02 · Cited by 2,810 · cited 1×
“As for media use, uses and gratifications theory is widely used as a guiding approach to understanding consumers’ needs to use media [33, 34].”
BackgroundRaacke, J., & Bonds-Raacke, J. (2008) · CyberPsychology & Behavior · doi:10.1089/cpb.2007.0056 · Cited by 1,577
Kim, S., & Park, H. (2013) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2012.11.006 · Cited by 1,037
Haridakis, P., & Hanson, G. (2009) · Journal of Broadcasting & Electronic Media · doi:10.1080/08838150902908270 · Cited by 500
Utilitarian and hedonic motivations for live streaming shopping
Cai, J., Wohn, D. Y., Mittal, A., & Sureshbabu, D. (2018) · Proceedings of the 2018 ACM International Conference on Interactive Experiences for TV and Online Video · doi:10.1145/3210825.3210837 · Cited by 315
Self-citation
Cited by
Guo, Y., Zhang, K., & Wang, C. (2022) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2021.102786 · Cited by 398
Characteristics and roles of streamers in e-commerce live streaming
Zhang, S., Huang, C., Li, X., & Ren, A. (2022) · The Service Industries Journal · doi:10.1080/02642069.2022.2068530 · Cited by 130
Liu, D., & Yu, J. (2024) · Information Technology and Management · doi:10.1007/s10799-022-00375-7 · Cited by 96
Cao, J., Li, J., Wang, Y., & Ai, M. (2022) · Security and Communication Networks · doi:10.1155/2022/2904447 · Cited by 61
RetractedZhang, Q., Wang, Y., & Ariffin, S. K. (2024) · PLoS ONE · doi:10.1371/journal.pone.0296339 · Cited by 50
Metadata
- Authors
- Cai, J., & Wohn, D. Y.
- Venue
- Proceedings of the Annual Hawaii International Conference on System Sciences
- Published
- 2019
- ISSN
- 1530-1605 (ISSN-L)
- 2572-6862
- OpenAlex
- W2926965895
- Cited by
- 196
- References
- 8
- FWCI
- 48.14
- Type
- conference paper
- Language
- en
- Open access
- hybrid
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Live Streaming Commerce: Uses and Gratifications Approach to Understanding Consumers’ Motivations. https://app.cochat.ai/papers/10.24251/hicss.2019.307
- The paper
- Cai, J., & Wohn, D. Y. (2019). Live Streaming Commerce: Uses and Gratifications Approach to Understanding Consumers’ Motivations. Proceedings of the Annual Hawaii International Conference on System Sciences. https://doi.org/10.24251/hicss.2019.307
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
