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Cited by 379

The DOI matches its Crossref record; 10 of the 10 references it cites were found in a registry or an index.

The Emergence of Self-Organizing E-Commerce Ecosystems in Remote Villages of China: A Tale of Digital Empowerment for Rural Development1

Open access
Leong, Carmen, Pan, Shan L., Newell, Sue, Cui, Lili·2016·MIS Quarterly

Abstract

The emergence of Alibaba’s Taobao (e-commerce) Villages in remote China has challenged the assumption that rural, underserved communities must always be the recipients of aid to stimulate ICT-enabled development. Based on an in-depth case study of two remote villages in China, this research note shows how ICT (e-commerce) can empower a marginalized community, giving rise to a rural e-commerce ecosystem that can aid self-development. We propose the concept of digital empowerment to explicate our findings in the exploration of community-driven development: first, we identify the critical actors of a rural e-commerce ecosystem and how they use ICTs; second, we illustrate how the same ICT can be used for different affordances by the actors in the evolution of a rural e-commerce ecosystem. The paper also presents unintended consequences of rural e-commerce development. We conclude with suggestions on how to make ICT useful for rural development and, in doing this, challenge some of the prevailing theoretical arguments about this process.

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Crossref · 10.25300/misq/2016/40.2.11

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Metadata

Authors
Leong, C., Pan, S. L., Newell, S., & Cui, L.
Venue
MIS Quarterly
Publisher
MIS Quarterly
Published
2016-06-01
Volume
40
Issue
2
Pages
475-484
ISSN
  • 0276-7783 (ISSN-L)
  • 2162-9730
OpenAlex
W1430808299
Cited by
379
References
10
FWCI
43.84
Type
journal article
Language
en
Open access
green

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CoChat. (2026). Citation check: The Emergence of Self-Organizing E-Commerce Ecosystems in Remote Villages of China: A Tale of Digital Empowerment for Rural Development1. https://app.cochat.ai/papers/10.25300/misq/2016/40.2.11
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Leong, C., Pan, S. L., Newell, S., & Cui, L. (2016). The Emergence of Self-Organizing E-Commerce Ecosystems in Remote Villages of China: A Tale of Digital Empowerment for Rural Development1. MIS Quarterly. https://doi.org/10.25300/misq/2016/40.2.11

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Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.