“Does blockchain technology matter?”: Understanding consumer purchase intention in a blockchain technology for olive oil context
Open accessAbstract
Чи має значення технологія блокчейн?":Розуміння намірів споживача щодо придбання оливкої олії з використання технології блокчейн Масмуді Х. М. 1 , Гаргурі Ф
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In Tunisia, habit has been found to play a significant role in the adoption and use of the platform economy, as observed in studies related to e-commerce and mobile banking.
“In Tunisia, habit has been found to play a significant role in the adoption and use of the platform economy, as observed in studies related to e-commerce and mobile banking [29,30].”
In the Tunisian context, facilitating conditions play an important role in the adoption and use of platform economy services, such as e-commerce, mobile banking, and mobile payment services.
“In the Tunisian context, facilitating conditions play an important role in the adoption and use of platform economy services, such as e-commerce, mobile banking, and mobile payment services [28-30].”
In the Tunisian context, the ability of the platform economy to provide continuous innovation and address everyday challenges contributes to users' belief in their benefits.
“In the Tunisian context, the ability of the platform economy to provide continuous innovation and address everyday challenges contributes to users' belief in their benefits [29,30].”
Studies conducted in Tunisia have consistently found a positive relationship between behavioral intention and actual use of various platform economy services, including e-commerce, mobile banking, and mobile payment services.
“Studies conducted in Tunisia have consistently found a positive relationship between behavioral intention and actual use of various platform economy services, including e-commerce, mobile banking, and mobile payment services [28-30].”
In the Tunisian context, the UTAUT2 model plays a crucial role in examining the factors that influence the adoption of the platform economy.
“In the Tunisian context, the UTAUT2 model plays a crucial role in examining the factors that influence the adoption of the platform economy.”
A strong habit positively influences behavioral intention, actual usage, and performance expectancy.
“These studies have shown that a strong habit positively influences behavioral intention, actual usage, and performance expectancy.”
In the Tunisian context, hedonic motivation has been shown to play a role in the adoption of e-commerce platforms and e-banking applications.
“In the Tunisian context, hedonic motivation has been shown to play a role in the adoption of e-commerce platforms and e-banking applications [29,30].”
Research in the Tunisian context has shown that price value is crucial for users in adopting digital services such as mobile banking and e-commerce platforms.
“research in the Tunisian context has shown that price value is crucial for users in adopting digital services such as mobile banking and e-commerce platforms [29,30].”
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“In the Tunisian context, the ability of the platform economy to provide continuous innovation and address everyday challenges contributes to users’ belief in their benefits [29,30].”
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- Authors
- Masmoudi, H. M., & Gargouri, F.
- Affiliations
- University of Sfax (TN)
- Venue
- International Journal of Education and Science
- Published
- 2021
- Volume
- 4
- Issue
- 3-4
- ISSN
- 2618-0553 (ISSN-L)
- OpenAlex
- W4210632334
- Cited by
- 4
- References
- 33
- Citations by year
- 2026: 1 · 2025: 1 · 2024: 1 · 2023: 1
- FWCI
- 0.43
- Type
- journal article
- Language
- en
- Open access
- diamond
- doi.org
- Locations
- International Journal of Education and Science (publishedVersion)
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Physical Sciences › Computer Science › Information Systems › Blockchain Technology Applications and Security
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
- Keywords
- blockchain, consumer purchase intention, olive oil, consumer behavior, food traceability
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