The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
The Influence of On-Line Brand Community Characteristics on Community Commitment and Brand Loyalty
Abstract
The relationship between on-line communities and on-line brands is investigated by examining how on-line brand community's characteristics affect community commitment and brand loyalty-in particular, how the hosting type of an on-line brand community affects the relationships between characteristics and community commitment. A survey of 250 respondents revealed that their community commitment was significantly influenced by their community interaction and the rewards for their activities, but not by information quality and system quality. The analysis shows that the hosting type of a community has a significant moderating effect and that community commitment increases brand loyalty. Interpretations and implications of the findings, as well as future research directions, are discussed.
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Cites
The commitment-trust theory of relationship marketing
Morgan, R. M., & Hunt, S. D. (1994) · Journal of Marketing · doi:10.1177/002224299405800302 · Cited by 22,355
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The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships
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Cited by
Social identity perspective on brand loyalty
He, H., Li, Y., & Harris, L. (2012) · Journal of Business Research · doi:10.1016/j.jbusres.2011.03.007 · Cited by 561
Wang, W.-T., Wang, Y.-S., & Liu, E.-R. (2016) · Information & Management · doi:10.1016/j.im.2016.01.006 · Cited by 375
Pai, P., & Arnott, D. C. (2013) · Computers in Human Behavior · doi:10.1016/j.chb.2012.06.025 · Cited by 263
Teenagers in social virtual worlds: Continuous use and purchasing behavior in Habbo Hotel
Mäntymäki, M., & Salo, J. (2011) · Computers in Human Behavior · doi:10.1016/j.chb.2011.06.003 · Cited by 178
Motivational Drivers of Content Contribution to Company‐ Versus Consumer‐Hosted Online Communities
Teichmann, K., Stokburger‐Sauer, N. E., Plank, A., & Strobl, A. (2015) · Psychology & Marketing · doi:10.1002/mar.20783 · Cited by 86
Metadata
- Authors
- Jang, H., Olfman, L., Ko, I., Koh, J., & Kim, K.
- Venue
- International Journal of Electronic Commerce
- Publisher
- Informa UK Limited
- Published
- 2008-04
- Volume
- 12
- Issue
- 3
- Pages
- 57-80
- ISSN
- 1086-4415 (ISSN-L)
- 1557-9301
- OpenAlex
- W2133977168
- Cited by
- 560
- References
- 4
- FWCI
- 60.40
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: The Influence of On-Line Brand Community Characteristics on Community Commitment and Brand Loyalty. https://app.cochat.ai/papers/10.2753/jec1086-4415120304
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- Jang, H., Olfman, L., Ko, I., Koh, J., & Kim, K. (2008). The Influence of On-Line Brand Community Characteristics on Community Commitment and Brand Loyalty. International Journal of Electronic Commerce. https://doi.org/10.2753/jec1086-4415120304
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
