The DOI matches its Crossref record; 10 of the 10 references it cites were found in a registry or an index.
The Role of Mutual Trust in Building Members' Loyalty to a C2C Platform Provider
Abstract
Active interactions and relationships among members are crucial to the success of consumer-to-consumer (C2C) e-commerce. Prior studies have rarely articulated the relationship between the social interactions among members and their loyalty to the C2C platform provider. This paper differentiates two types of trust in C2C e-commerce-mutual trust among members and members' trust in the platform provider—and then proposes that trust in the platform provider mediates the relation between mutual trust and loyalty to the platform provider. A study using a sample from Chinese C2C Web sites shows that information interaction and emotional interaction both boost mutual trust among members, which in turn boosts their trust in and loyalty to the platform provider. For platform providers, the findings suggest a strategic route to building members' loyalty in a competitive market.
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Citations
Cites
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Cited by
What drives social commerce: The role of social support and relationship quality
Liang, T.-P., Ho, Y.-T., Li, Y.-W., & Turban, E. (2011) · International Journal of Electronic Commerce · doi:10.2753/jec1086-4415160204 · Cited by 1,254
Architectural Leverage: Putting Platforms in Context
Thomas, L. D. W., Autio, E., & Gann, D. M. (2014) · Academy of Management Perspectives · doi:10.5465/amp.2011.0105 · Cited by 639
The roles of brand community and community engagement in building brand trust on social media
Habibi, M. R., Laroche, M., & Richard, M.-O. (2014) · Computers in Human Behavior · doi:10.1016/j.chb.2014.04.016 · Cited by 543
Antecedents of trust in the sharing economy: A systematic review
ter Huurne, M., Ronteltap, A., Corten, R., & Buskens, V. (2017) · Journal of Consumer Behaviour · doi:10.1002/cb.1667 · Cited by 456
Sullivan, Y. W., & Kim, D. J. (2018) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2017.12.008 · Cited by 443
Metadata
- Authors
- Chen, J., Zhang, C., & Xu, Y.
- Venue
- International Journal of Electronic Commerce
- Publisher
- Informa UK Limited
- Published
- 2009-09
- Volume
- 14
- Issue
- 1
- Pages
- 147-171
- ISSN
- 1086-4415 (ISSN-L)
- 1557-9301
- OpenAlex
- W1999619038
- Cited by
- 213
- References
- 10
- FWCI
- 11.20
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
