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Cited by 204Technology Adoption and User BehaviourPrivacy, Security, and Data ProtectionCustomer Service Quality and Loyalty

The DOI matches its Crossref record; 65 of the 65 references it cites were found in a registry or an index.

A Comprehensive Model of Perceived Risk of E-Commerce Transactions

Glover, Steven, Benbasat, Izak·2010·International Journal of Electronic Commerce
DOI 10.2753/jec1086-4415150202
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Abstract

Perceived risk is an important construct in e-commerce research, but it has not been approached in a manner sufficiently systematic, comprehensive, or detailed to be understood along multiple dimensions instructive for information systems designers. This paper fills the gap by proposing a model of perceived risk based on a well-established marketing theory of risk. It identifies events that expose consumers to harm in e-commerce transactions and measures the dimensions of perceived risk with rigorously developed formative indicators that incorporate the almost unlimited range of unwanted events of potential concern to consumers. This risk construct is placed in a nomological network and tested through an on-line field study of 411 participants aggregated with structural equation modeling. Test results show that the construct e-commerce transaction perceived risk is an aggregate factor with three dimensions: risk of functionality inefficiency, risk of information misuse, and risk of failure to gain product benefit.

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Crossref · 10.2753/jec1086-4415150202

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65 of 65 references verified0 citation errors · 0 not checkable

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Citations

Cites

Show all 65 references

Research works printed but not linked: 3

  1. D. Barclay, 1995, The partial least squares (PLS) approach to causal modeling: Personal computer adoption and use as an illustration, Technology Studies, 2, 285
  2. 1967, Risk Taking and Information Handling in Consumer Behavior
  3. B. Xiao, 2007, Consumer decision support systems for e-commerce: Design and adoption of product recommendation agents, MIS Quarterly, 31, 317

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Metadata

Authors
Glover, S., & Benbasat, I.
Affiliations
  • Royal Roads University (CA)
  • University of British Columbia (CA)
ORCID
Benbasat, Izak
Venue
International Journal of Electronic Commerce
Publisher
Informa UK Limited
Published
2010-12
Volume
15
Issue
2
Pages
47-78
ISSN
  • 1086-4415 (ISSN-L)
  • 1557-9301
DOI
10.2753/jec1086-4415150202
OpenAlex
W1972903596
Cited by
196
References
65
Citations by year
2026: 7 · 2025: 7 · 2024: 17 · 2023: 20 · 2022: 17 · 2021: 15 · 2020: 14 · 2019: 12 · 2018: 13 · 2017: 11 · 2016: 10 · 2015: 17 · 2014: 10 · 2013: 13 · 2012: 9
FWCI
18.46
Type
journal article
Language
en
Open access
closed
Locations
International Journal of Electronic Commerce (publishedVersion)
Topics
  • Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
  • Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
  • Social Sciences › Business, Management and Accounting › Marketing › Customer Service Quality and Loyalty
Keywords
risk perception, e-commerce transactions, consumer risk perception, risk dimensions, formative indicators, nomological network, consumer harm

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